✨ Why Marketing Still Feels Opaque

April 14, 2025

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↩ BeReal Enters the Ad Game—But Carefully

BeReal, the photo-sharing app known for authenticity, is now testing ads. But it’s taking a cautious approach. Only select creators and verified brands can run native-style promotions. The goal: preserve the app’s raw, unfiltered vibe while generating revenue. Read more.

💵 Michigan Tourism Budgets Under Pressure

Tourism boards in Michigan are scaling back marketing plans after cuts in funding. Many agencies are reducing digital ad spend, media buys, and influencer partnerships. This could impact travel-related businesses heading into the summer season. Read more.

🎯 AI in Korean Retail – A Shift in Marketing Strategy

South Korea’s top retailers are investing in AI-driven customer targeting. From product recommendations to automated promotions, big players are using machine learning to create more personalized and cost-effective marketing strategies, especially in online commerce. Read more.

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💡 Today’s Insight

Why Marketing Still Feels Opaque

Many businesses feel disconnected from the marketing process because the results often lack clear explanations. Marketing still feels like a black box, especially for companies without in-house teams. The article breaks down how poor communication, overuse of jargon, and lack of transparency in strategy and reporting are the root problems.

Key Takeaways

  • Reporting needs to be clearer. Many agencies send complicated reports that don’t show what worked and what didn’t.

  • Clients need context. Numbers mean little without explanations about what they represent and how they tie to business goals.

  • Marketing should be collaborative. Agencies and internal teams need to communicate regularly, not just send monthly reports.

  • The fix is simple: less jargon, more clarity, better storytelling with data.

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