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📉 Why Marketing Measurement Keeps Failing
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💡 Today’s Insight
Why Marketing Measurement Keeps Failing
Marketing measurement often fails not because of bad tools or data gaps—but due to a mismatch between what leaders want to measure and what marketing actually influences. There's too much focus on ROI and attribution, and not enough on business impact, customer behavior, or long-term brand value. Marketing teams are also stuck juggling short-term tactics with high expectations for proving long-term results.
Key Takeaways
Misaligned Goals: C-suites want simple numbers, but marketing success is rarely that linear.
Overreliance on Attribution: Attribution models miss the full customer journey.
Need for Broader Metrics: Start tracking brand health, awareness, and engagement—not just conversions.
Fix Starts at the Top: Leadership must redefine how marketing is evaluated to get more accurate insights..
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