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- 🎯 Why Brands Should Keep Marketing During Downturns
🎯 Why Brands Should Keep Marketing During Downturns
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🤝 Ads-Tec & MVV Roll Out EV Charging at Retail Sites in Germany
Partnership between Ads-Tec Energy and MVV aims to install fast EV chargers at Müller retail locations across Germany, promoting sustainable customer experiences and capturing foot traffic at emerging retail venues. Read more.
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📌 Infinity Digital Highlights Digital Marketing in Canadian Healthcare
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💡 Today’s Insight
Why Brands Should Keep Marketing During Downturns
Research shows that brands maintaining or increasing marketing spend during recessions typically outperform peers post-downturn. Studies from McGraw-Hill, Harvard Business Review, and Bain & Company reveal that companies who stayed visible during economic slowdowns gained market share, saw stronger long-term growth, and avoided costly recovery periods.
Key Takeaways
Amplified impact: With competitors cutting ad budgets, remaining in market delivers more visibility at lower cost.
Long-term cost of silence: Brands that go dark lose an average of 2–4% market share and often need 3–5x more effort later to recover.
Strategic messaging counts: Recessions offer a chance to build trust—through value-focused, empathetic campaigns aligned to consumer needs.
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