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When Marketing Owns Customer Data, It Also Owns the Risk

February 13, 2026

Inside Jollibee’s Digital-First Loyalty Strategy

Jollibee is scaling its loyalty efforts through a digital-first model centered on its mobile app. The brand connects rewards, personalization and local market engagement under one system. Instead of relying only on points, the strategy builds community and repeat interaction. North American expansion shows early traction, with digital engagement supporting growth in new regions. The model blends global brand strength with local activation.

Why It Matters

Loyalty programs now serve as data engines and growth drivers. A strong digital backbone helps brands capture first-party data, improve personalization and deepen long-term customer relationships. Read more.

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Nike Revives ACG to Capture Outdoor Culture Momentum

Nike has relaunched its All Conditions Gear (ACG) line as a focused outdoor performance label. The brand is leveraging the 2026 Winter Olympics and Team USA visibility to build awareness. The move taps into rising interest in outdoor apparel and performance-driven fashion. Increased search activity and social media engagement suggest renewed interest in the line. The relaunch blends sport credibility with lifestyle appeal.

Why It Matters

Legacy sub-brands can regain traction when tied to cultural moments and niche trends. Event-driven exposure and targeted positioning allow major brands to refresh identity without diluting core positioning. Read more.

Pinterest Warns of Slower Revenue Growth Amid Ad Pressure

Pinterest has projected softer revenue growth as advertising demand tightens and competition intensifies. Retail ad spend has slowed, and larger platforms continue to capture a greater share of budgets. The company has responded with cost controls and expanded AI-driven ad tools. Despite stable user growth, investor reaction has been cautious following the forecast. The outlook reflects broader pressure in the digital advertising market.

Why It Matters

Marketers should review channel allocation and platform risk exposure. Dependence on a single mid-tier platform can increase volatility when ad demand shifts. Diversification remains a practical hedge against revenue swings. Read more.

Today's Insight: When Marketing Owns Customer Data, It Also Owns the Risk

Modern marketing teams manage large volumes of customer data across CRMs, CDPs, analytics tools and ad platforms. With that control comes accountability. As outlined by MarTech, marketers must know where data is stored, how it flows between systems and whether proper consent has been captured. Privacy laws such as GDPR and CCPA hold brands responsible for misuse, even when third-party vendors are involved. Poor governance or unclear ownership can expose firms to legal penalties and reputational harm. Data stewardship is now a core marketing function, not an IT afterthought.

Key Takeaways

  • Marketing teams are directly responsible for customer data compliance.

  • Data visibility across tools and vendors is essential.

  • Consent management must be documented and auditable.

  • Governance gaps increase legal and brand risk.

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