🛒 What Makes People Buy Through Live Streams

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Small Budget, Big Impact: Outsmart Your Larger Competitors

Being outspent doesn't mean being outmarketed. Our latest resource showcases 15 small businesses that leveraged creativity instead of cash to achieve remarkable marketing wins against much larger competitors.

• Proven techniques for standing out in crowded markets without massive budgets

• Tactical approaches that turn resource constraints into competitive advantages

• Real-world examples of small teams creating outsized market impact

Ready to level the playing field? Download now to discover the exact frameworks these brands used to compete and win.

Download now for free here.

📰 Search Ads Continue to Lead in the US

Search advertising is seeing sustained growth, particularly in the U.S., where marketers favor it for its ability to drive conversions with measurable ROI. Brands across industries are investing heavily in paid search as it continues to outperform other formats in visibility and action-based results. Read more.

🛒 What Makes People Buy Through Live Streams

A new research study using the 7Ps marketing mix (product, price, place, promotion, people, process, and physical evidence) shows that promotional strategies and presenter credibility are key drivers of purchase intent during live-stream shopping events. Interactive engagement and seamless shopping options also play a role in influencing decisions. Read more.

📧 Why Email Still Gets Misused

Despite its potential, email is often underused or poorly implemented in digital campaigns. Many brands still rely on outdated strategies, failing to personalize or optimize based on behavior. Marketers are urged to rethink their approach—treating email not just as a message delivery tool but as a strategic channel that builds long-term engagement. Read more.

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💡 Today’s Insight

B2B Digital Marketing for Dealerships: What's Working in 2025

B2B digital marketing is evolving fast for auto dealerships. As traditional lead generation slows down, dealerships are shifting to more advanced tactics to stay competitive. This includes integrating AI into CRMs, prioritizing educational content over sales pitches, and leveraging customer data to deliver personalized digital experiences. LinkedIn continues to serve as a strong platform for B2B engagement, while retargeting ads and marketing automation help dealerships stay top-of-mind with buyers through longer sales cycles.

Key Takeaways

• AI-powered CRM tools are helping dealerships generate and qualify leads more efficiently.

• Retargeting and automation keep potential buyers engaged over time.

• Educational, not sales-driven, content builds trust and drives inbound interest.

• LinkedIn remains a high-value platform for reaching professional B2B audiences.

Click here to read this story.

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