💻️ How Web3 Marketing Changes the Game

B2B marketing news, strategies, resources and more

May 22, 2024

⚡️ B2B Marketing | News, Strategies, Resources

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The LadderPrecisely curated weekly news, strategy breakdowns, guides and tools for extraordinary marketers

Happy Wednesday! Here’s your mid-week marketing boost. Despite the shifting digital landscape, B2B marketers are finding innovative ways to connect with their audiences and drive growth.

In today’s newsletter:

  • How Web3 Marketing Changes the Game

  • Best Time to Post on Instagram

  • NBA Hall of Fame Player Sues Over Unauthorized Use of Image

💻️ How Web3 Marketing Changes the Game

Web3 marketing is revolutionizing how businesses engage with their audiences by emphasizing decentralization, ownership, and community-driven growth. This new approach allows marketers to create more personalized and transparent experiences. By leveraging blockchain technology, companies can ensure data privacy and enhance customer trust. Web3 also opens new possibilities for loyalty programs, tokenized incentives, and direct interactions without intermediaries.  

📷️ Best Time to Post on Instagram

Understanding the best time to post on Instagram can significantly boost engagement and visibility. According to Influencer Marketing Hub, the optimal times vary based on your audience's location and behavior. Generally, posting during weekdays between 9 AM and 11 AM (local time) tends to yield the highest engagement. Additionally, Wednesdays and Fridays are noted as peak days for user activity. Tailoring your posting schedule to these insights can enhance your social media strategy.  

🏀 NBA Hall of Fame Player Sues Over Unauthorized Use of Image

An NBA Hall of Fame player has filed a lawsuit against a company for unauthorized use of his image in advertising. This case underscores the importance of obtaining proper permissions and respecting intellectual property rights in marketing. Unauthorized use of someone's likeness can lead to legal repercussions and damage the brand's reputation. Marketers must ensure they have the necessary rights and agreements when using celebrity endorsements or images.  

💡 Today’s Insight

Marketing Hiring Slump Continues

TL;DR - The marketing industry is experiencing a hiring slump, which could impact the ability of companies to expand their marketing teams and execute their strategies effectively. This slowdown is attributed to economic uncertainties and shifting business priorities. Companies may need to focus on upskilling existing employees and leveraging technology to maintain productivity.

Key Takeaways

  • Companies might face challenges scaling their marketing efforts due to hiring freezes or slow recruitment processes.

  • There is a growing need for marketers to diversify their skill sets to cover multiple areas, including digital, content, and data analysis.

  • Businesses should consider investing in automation and AI tools to streamline marketing tasks and compensate for reduced staffing.

  • Maintaining a strong emphasis on employee development can help mitigate the impact of the hiring slowdown and keep teams motivated.