🏛️ Washington Enacts Digital Ad Tax, Prompting Legal Challenges

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🙌 Constant Contact and Xero Collaborate to Empower Small Businesses

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🏛️ Washington Enacts Digital Ad Tax, Prompting Legal Challenges

Washington State has enacted a new law expanding the retail sales and use tax to include digital advertising services. This move has sparked legal concerns, particularly regarding potential conflicts with the federal Internet Tax Freedom Act (ITFA). Legal experts anticipate that the law will face significant challenges in court, which could impact its implementation and the broader digital advertising landscape. Read more.

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💡 Today’s Insight

5 Ways Marketers Are Actually Using AI to Get More Done

Marketers are increasingly leveraging AI to enhance efficiency and effectiveness in their campaigns. According to MarTech, five key applications include smarter audience segmentation, personalized customer journeys, real-time performance monitoring, AI-assisted content creation, and dynamic retargeting strategies. These AI-driven approaches are enabling marketing teams to reduce manual workloads and deliver more relevant, timely experiences to their audiences.

Key Takeaways

• AI enhances audience segmentation, allowing for more precise targeting.

• Personalized customer journeys driven by AI increase engagement and loyalty.

• Real-time performance monitoring enables swift adjustments to campaigns.

• AI-assisted content creation streamlines the development of marketing materials.

• Dynamic retargeting strategies help re-engage potential customers effectively.

Click here to read this story.

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