USA TODAY Deploys Taboola’s DeeperDive AI Answer Engine for All Audiences

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📈 USA TODAY Deploys Taboola’s DeeperDive AI Answer Engine for All Audiences

USA TODAY has rolled out DeeperDive, a generative AI answer engine built with Taboola, across its platform. The tool gives readers conversational answers to their queries while pulling from USA TODAY’s journalistic content. Over 195 million monthly unique visitors are now able to access it. The aim is not just engagement but better monetization via more targeted advertising and deeper user interaction.

Why it matters: This reflects a broader shift in digital media: from chasing clicks to offering trusted, useful content through AI interfaces. For marketers, tools like DeeperDive mean new ways to reach high-intent audiences and build credibility. Also, publishers are increasingly fighting AI search engines that repurpose content without attribution by leaning into proprietary content with AI. Read more.

🎙️ Autodesk Partners with The Kraft Group on New Design & Make Platform

Autodesk has entered a partnership with The Kraft Group to launch a “Design & Make” platform, aimed at encouraging design thinking and creation in the community. The platform likely focuses on enabling users—from students to professionals—to prototype, collaborate, and learn using Autodesk’s tools and ecosystem.

Why It Matters
Such collaborations expand brand reach into education, creativity, and maker communities. For Autodesk, this is a chance to embed its tools in the workflow of tomorrow’s designers. For marketers, platforms like this signal that engaging audiences via learning and creation (vs. just selling) can build longer-term loyalty and brand affinity. Read more.

🎯 Inspirato Calls Off Deal to Combine With CEO’s Digital Marketing Firm

Luxury hospitality company Inspirato has terminated its planned merger with a digital marketing firm owned by its CEO. The deal was expected to combine Inspirato’s travel experiences with more in-house marketing capacity but was called off. Reasons cited include valuation disagreements and possibly concerns over conflict of interest.

Why It Matters
This kind of strategic reversal is a reminder that building internal marketing capacity (or acquiring it) is not always a smooth path. For marketers, it highlights risks in mergers, leadership deals, and the importance of ensuring alignment, transparency, and stable governance before combining operations. Read more.

💡 Today’s Insight

How Customer Advisory Boards Supercharge Account-Based Marketing in 2025

Customer Advisory Boards (CABs) are becoming a key tool for companies that use Account-Based Marketing (ABM). Rather than a one-way flow of messages, CABs allow companies to engage their best customers (or accounts) in two-way conversations. These boards help with product and content validation, strategic messaging, identifying new opportunities, and tightening alignment between marketing, sales, and product teams. In 2025, CABs are being used not just for feedback, but for co-creation, trust building, and long-term loyalty.

Key Takeaways

• CABs help ABM programs move from transactional to relational, improving loyalty.

• They provide strategic insight that can improve product roadmap, messaging, and content.

• Co-creation with customers leads to marketing campaigns that resonate better.

• CABs enable tighter alignment between marketing, sales, and customer success teams.

Click here to read this story.

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