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- USA TODAY Co. & Meta team up in major AI licensing deal
USA TODAY Co. & Meta team up in major AI licensing deal
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When “Too Good to Be True” Isn’t: MLM Claims Under Fire
A large multi-level-marketing company called Enagic is facing allegations of using predatory recruitment tactics in Australia. The criticisms focus on recruiting younger tradespeople (“tradies”) with lifestyle promises, pressuring them into buying expensive water-ioniser products, and recruiting via high-pressure online ads. Many former and prospective distributors reportedly lost money after taking costly “start-up” packages — and only a tiny fraction ever made meaningful profit. Critics say the business operates more like a pyramid scheme than a legitimate retail operation.
Why this matters
This case highlights a broader marketing and ethical risk: when businesses rely heavily on recruitment promises and “get-rich-quick” messaging, they can erode trust — not just for themselves but for the broader industry. As regulators and public awareness grow, brands using such tactics may face tougher scrutiny and reputational damage. For marketers, this is a warning on relying on aggressive rhetoric: long-term trust matters more than short-term recruit numbers.
Free eBook: Turn Market Pressure Into a Strategic Advantage
Tight margins, soft demand, and longer payment cycles are putting pressure on freight brokerages across the industry, and this eBook explains how leading brokers are responding while offering practical steps others can follow. It outlines four strategic moves that help stabilize operations, highlights areas where inefficiencies can be reduced without reducing staff, and shows how to build a stronger foundation for long-term growth. It also explains why brokerages that continue to invest during a downturn tend to recover more quickly and gain an edge when the market improves.
Brevo Becomes a Unicorn After €500M Funding Round
Brevo, previously known as Sendinblue, has secured €500 million in fresh funding, elevating it to “unicorn” status. The company now serves over 600,000 clients in more than 180 countries. What started as a simple email marketing tool has evolved into a full customer-engagement suite: CRM, marketing automation, SMS/WhatsApp campaigns, push notifications, social-CRM — plus AI-powered features such as send-time optimization and personalization. Its ARR (annual recurring revenue) has surged, and with strong unit economics and global reach, Brevo plans more growth.
Why It Matters
For marketers and businesses of all sizes, Brevo’s rise signals the growing power of integrated, AI-enabled marketing tools. Instead of juggling different tools for email, CRM, SMS, and automation, platforms like Brevo show how unified stacks — built around customer data — can drive better engagement, efficiency, and scalability. This marks a shift: successful marketing now hinges not just on creativity, but on data, automation and seamless cross-channel reach. Read more.
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Today’s Insight
USA TODAY Co. & Meta team up in major AI licensing deal
USA TODAY Co. has signed a multi-year agreement with Meta giving Meta access to content from USA TODAY, its network of 200+ local publications, and its sports-news wires. Under the deal, Meta’s apps and AI tools will draw on this vast news archive, both current and historical, to power their news-related features.
Key Takeaways
Quality journalism + AI: trusted newsrooms now supply AI with reliable content for better info delivery.
Publishers gain a new revenue and distribution channel while preserving content control through licensing.
Meta boosts its AI’s relevance and trustworthiness by relying on reputable sources.
The New Enterprise Approach to Voice AI Deployment
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