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UK Shoppers Demand Clarity Before Checkout
From vanity metrics to real results
Your social media efforts deserve more than likes. Discover how to connect every post to real business impact. Learn to turn engagement into growth, and social presence into measurable success.
Kenya Crowned Fastest-Growing Market for Digital Advertising Globally
According to recent data, Kenya is forecast to have one of the highest growth rates globally in digital advertising—driven by mobile-first adoption, rising internet penetration and advertiser budgets shifting into digital.
Why it matters
Growth markets like Kenya offer outsized opportunity for brands and agencies ready to act early rather than only mature markets.
The mobile-first environment means strategies optimized for smartphone use, data-lite access and local behaviour have advantage.
Measurement, targeting and localisation may be newer in these markets—brands that build capabilities now may gain first-mover edge.
For global marketers, ensuring regional readiness (data access, local media partners, payment systems, mobile UX) becomes part of the playbook. Read more.
UK Shoppers Demand Clarity Before Checkout
A survey shows that 77.6% of UK online shoppers look for detailed information before checkout, and 59.4% say they research brands before buying. The report frames search as the “trust layer” and social media as the “speed layer.”
Why It Matters
The funnel is still heavily driven by pre-purchase research—brands that deliver clarity (product data, reviews, policies) gain advantage.
Social media offers speed and visibility but not necessarily trust; search and information depth still matter.
Marketers should ensure that their brand presence, product information and trust signals (reviews, return policy, transparency) are strong ahead of conversion.
Performance channels alone (ads, social) may not suffice—investment in content, SEO, information architecture remains critical.. Read more.
Iridios Digital Portfolio Simplifies Marketing Execution
Iridios has launched a digital portfolio solution that consolidates marketing execution, replacing fragmented tools and vendors with a unified platform. The objective is to eliminate complexity across channels and streamline activate-report-optimise workflows.
Why It Matters
Fragmentation remains a major drag on marketing effectiveness—tools, platforms and vendors often don’t integrate.
A unified marketing portfolio means faster activation, fewer hand-offs, clearer measurement and potentially better ROI.
For marketers working across regions and channels, fewer technical cobwebs means more focus on strategy and creative.
Budget decisions may tilt toward platforms that reduce operational friction, not just media cost. Read more.
💡 Today’s Insight
Ten Keys to Selling to U.S. Hispanics
This article outlines essential strategies for marketing to Hispanic consumers in the United States. It emphasises that success requires more than translation — brands must understand mobile behaviour, bilingual SEO, cultural nuance, regional differences, and media habits.
Key Takeaways
Adopt a mobile-first strategy: Hispanic consumers in the U.S. engage heavily via smartphones.
Implement bilingual SEO and content: both Spanish and English, tuned to dialect and region.
Recognise diversity: Hispanic markets in the U.S. aren’t homogeneous — origin, generation, language mix matter.
Use Spanish-language and bilingual media partnerships to build trust and reach.
Track, analyse and adjust continuously: data from campaigns targeting these audiences helps refine strategy.
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