💥 Uber’s CPG Ad Network Expands

April 10, 2025

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✨ Makro’s Full-Funnel Strategy Pays Off

Wholesale retailer Makro ran a full-funnel campaign to drive lead generation and sales. Using YouTube and Google ads, they moved customers from awareness to conversion by tailoring content to each stage. The approach led to a 31% increase in qualified leads. Read more.

💥 Uber’s CPG Ad Network Expands

Uber is building out its ad business by giving consumer goods brands access to in-app advertising. Brands can target shoppers based on location, past orders, and delivery behavior. This gives CPGs high-intent, last-mile exposure with a direct path to purchase. Read more.

💱 Seller-Fulfilled Prime Returns

Amazon is bringing back Seller-Fulfilled Prime (SFP), allowing merchants to use their own shipping but still earn the Prime badge. This gives sellers more control and could reshape marketing strategies focused on shipping speed and customer trust. Read more.

💡 Today’s Insight

Singapore SMEs Struggle with Transformation

Many small and medium-sized businesses in Singapore are still lagging behind in digital adoption. A new study reveals that while SMEs know the importance of digital tools, they often face hurdles like limited resources, lack of digital skills, and unclear ROI. As larger companies move ahead with automation and data analytics, SMEs risk falling behind.

Key Takeaways

  • 45% of SMEs say limited budgets are their top barrier to going digital.

  • Digital skills shortage is a major issue, especially for firms outside tech.

  • Many SMEs are stuck using basic tools, with few leveraging automation, CRM, or advanced analytics.

  • There’s growing interest in partnering with digital service providers for affordable solutions.

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