- Marketer Jolt
- Posts
- U.S. Online Holiday Shopping is Expected to Hit A New High
U.S. Online Holiday Shopping is Expected to Hit A New High
In partnership with
Smarter Marketing Starts Here
Most marketers waste money on channels that don’t actually drive results. The secret? Incrementality.
Our free ebook, Unlocking Incrementality: A Guide for Marketing Success, shows you how to measure what really moves the needle—so you can stop guessing and start scaling.
Inside, you’ll discover:
The difference between attribution and true incrementality
Proven testing methods to measure real impact
How to double down on the channels that actually work
Case studies from top brands already seeing outsized ROI
Don’t just run campaigns. Run campaigns that count.
⚔️ China’s Covert Infowar in the Philippines
According to a report by Modern Diplomacy, China reportedly funded a covert online influence campaign in the Philippines. The Chinese embassy in Manila is said to have hired a marketing firm, InfinitUs Marketing Solutions, to run fake social media accounts pushing pro-Beijing narratives and discrediting U.S.-aligned voices.
Why it matters: This is evidence of information warfare using marketing techniques — the same levers marketers use (audience targeting, content amplification, social media) are repurposed for influence operations. For marketing and comms teams, it reminds that “influence” is not benign — it can be weaponized. Ethical standards, transparency, and source verification matter deeply.This case highlights platform vulnerabilities (fake accounts, content laundering) that marketers should guard against in their own campaigns. Read more.
🤖 Why Ahold Delhaize USA Is Going In-House for Its Retail Media Edge
Ahold Delhaize USA is launching a proprietary adtech platform called Edge under its AD Retail Media arm. Edge will unify multiple ad channels — on-site display, in-store digital screens, sponsored search, offsite media — into a consolidated ecosystem. The platform is being built with grocery shopping’s unique repeat purchase behavior in mind. The launch is slated for January 2026.
Why It Matters
Retailers owning media is a major trend: by bringing adtech in-house, they control data, margins, and customer touchpoints. For CPG brands, this means fewer intermediaries and more direct access to measurement, targeting, and optimization. Integrated platforms like Edge reduce fragmentation — marketers won’t need to stitch together disparate systems. Read more.
🎯 SiriusXM Digital Radio Expands Access in the U.S.
SiriusXM is extending its digital and satellite radio services, allowing listeners greater access across devices (phones, tablets, smart speakers) to music, talk, news, and exclusive content. It recently launched SiriusXM Play, a lower-cost, ad-supported subscription plan aimed to be available in nearly 100 million vehicles by end of 2025. In addition, SiriusXM has formed a partnership with Amazon Ads to combine its audio inventory with Amazon’s ad insights and targeting.
Why It Matters
Audio as media channel is rising — combining satellite, streaming, and ad-supported tiers opens new monetization paths. The Amazon Ads integration enables more precise targeting for brands in audio campaigns using Amazon’s first-party data. Marketers gain more flexibility in reaching audiences in-car, at home, or on the move — audio + visual campaigns can become more cohesive. Read more.
Privacy-first email. Built for real protection.
End-to-end encrypted, ad-free, and open-source. Proton Mail protects your inbox with zero data tracking.
💡 Today’s Insight
U.S. Online Holiday Shopping is Expected to Hit A New High
Adobe forecasts U.S. online holiday sales will reach $253.4 billion in 2025 (Nov 1 – Dec 31), a 5.3 % growth over 2024.
Key Takeaways
Mobile commerce overtakes desktop — expected to comprise 56.1 % of online holiday spend.
Buy-Now-Pay-Later (BNPL) usage surges — projected to drive $20.2B in purchases (~11 % growth).
Deep discounts and “trade-up” behavior: electronics, appliances, and premium goods get heavy promotional focus.
Generative AI and social commerce influence discovery and purchase paths. AI-driven traffic to retail sites expected to grow 520 % YoY.
Showcase your brand/product/services in our newsletter and reach over 23,500 industry leaders in marketing! Contact us today to advertise with Marketer Jolt.
Disclosure: Some content in this newsletter may be sponsored or include affiliate links. Marketer Jolt might earn commissions or have a business interest in featured companies. Read our privacy policy.