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- 🙌 Trust Is the Greatest Digital Marketing Asset
🙌 Trust Is the Greatest Digital Marketing Asset
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🙌 Trust Is the Greatest Digital Marketing Asset
Brands are shifting focus from clicks to credibility. This article urges marketers to view consumer trust as a strategic resource—and campaigns should reflect authenticity, clarity, and reliability over sensationalism.
Why it matters: Trust builds customer retention. In an age of misinformation, it’s the core of sustainable marketing. Read more.
⚠️ Digital Marketing Fails – Common Pitfalls to Avoid
A new guide highlights five mistakes marketers keep making—like ignoring mobile UX, lack of targeting, skipping testing, siloed channel planning, and unclear KPIs. Avoiding these ensures campaigns actually perform.
Why it matters: Simple strategic missteps can undermine even big-budget campaigns—these practical tips can sharpen your impact. Read more.
🎯 Borealis Mining Taps i2i to Power Digital Marketing
Borealis Mining recently partnered with i2i to bolster its marketing and outreach efforts, aiming to better connect with stakeholders and drive engagement across digital channels.
Why it matters: Industries like mining—often behind in digital adoption—are unlocking new transparency and alignment through modern marketing partners. Read more.
💡 Today’s Insight
Startups Tackling Retail Challenges at CoCreate 2025
New brands face steep barriers to getting space on retail shelves. A study of over 20,000 startup submissions identified the top three hurdles: lack of funding (64%), lack of mentors (21%), and supply chain obstacles (18%). However, some founders are overcoming these challenges through three smart strategies.
Key Takeaways
Think networking, not pitching
Smart entrepreneurs use conferences strategically—attending curated one-on-one sessions (“speed dating”) to meet investors, mentors, and potential retail partners. These high-impact real-time connections can fast-track opportunities.Pitch competitions are more than money
Contests like CoCreate Pitch offer cash, yes—but they also provide exposure, instant credibility, feedback, and access to investors even if you don’t “win.” That’s priceless for visibility.Tap into expert panels & mentorship
Conferences offer more than networking—they offer panel-led workshops on critical problems like AI trade efficiency, resilient supply chains, and pricing margins. Founders can gain guidance and make crucial industry connections in one setting.
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