📝 Top Challenges in Repurposing, Accessing, and Measuring Digital Content

📝 Top Challenges in Repurposing, Accessing, and Measuring Digital Content

Repurposing digital content remains one of the top challenges for marketers, with difficulties in ensuring the content is suitable for various formats and audiences. Accessing and measuring the effectiveness of this content also poses challenges, with many marketers struggling to track ROI accurately across different channels. This issue highlights the need for integrated content management tools and data analytics to optimize content strategies effectively. Read more.

Discover a generational opportunity to invest in Alaska's energy riches.

Klondike Royalties offers access to an estimated 300 million barrels of recoverable oil reserves in the Cook Inlet. Our royalty structure is designed to provide potential for steady returns.

Join the Raise

📢 The Growing Role of Advertising in Every Company’s Media Strategy

The trend of "every company being a media company" continues to grow, with businesses increasingly viewing advertising as a core part of their overall strategy. Marketers are shifting focus from traditional media buys to creating branded content and leveraging owned media channels to connect with audiences more directly. This shift reflects a growing recognition that content creation and distribution are integral to long-term brand success. Read more.

📊 Marketing Trends for 2025: Millennials, Gen Z, and Social Media Shopping

Looking ahead to 2025, marketing strategies will need to focus more on Millennials and Gen Z, who are driving trends in social media shopping. The rise of platforms like Instagram, TikTok, and others for e-commerce reflects a shift toward integrated shopping experiences within social media environments. Marketers will need to adapt by creating engaging content that blends seamlessly with social media platforms and meets the expectations of these younger, tech-savvy consumers. Read more.

💡 Today’s Insight

Google’s Marketing Strategy

Google’s marketing strategy focuses on creating value through data-driven solutions, integrating innovation and personalization to cater to users’ needs across various touchpoints. Google leverages its diverse platforms, including search, YouTube, and Google Ads, to target audiences effectively and create a seamless user experience.  

Key Takeaways

• Data-Driven Approach - Google uses extensive data to deliver personalized ads and improve targeting accuracy.

• Platform Integration - Combining search, YouTube, and Google Ads offers an effective cross-channel strategy.

• AI-Driven Innovation - The adoption of AI technology helps optimize ad campaigns and enhance user engagement.

• User-Centric - Google focuses on providing value to users, maintaining a balance between ad relevance and experience.

• Brand Consistency - Google’s marketing strategy maintains a strong, recognizable brand identity across its platforms.

Click here to read this story.

Run CTV Ads on Roku This Q5

• “Q5” is a key post-holiday shopping period

• Reach shoppers where they’re streaming – on Roku

• You can run self-serve CTV ads for just $500

Discover CTV performance on Roku

Showcase your brand/product/services in our newsletter and reach over 23,500 industry leaders in marketing! Contact us today to advertise with Marketer Jolt.

Disclosure: Some content in this newsletter may be sponsored or include affiliate links. Marketer Jolt might earn commissions or have a business interest in featured companies. Read our privacy policy.