💡 TikTok for Business: How to Grow Fast in 2025

📢 Perion Unveils Performance CTV Solution for Ad ROI

Perion launched a Performance CTV Solution within their Perion One platform. It enables outcome-driven advertising on streaming services like Hulu, Disney+, and HBO Max. Leveraging AI-powered creative optimization and attribution, the tool bridges performance marketing with brand-safe premium inventory.

Why it matters: Advertisers can now treat Connected TV (CTV) like any measurable digital channel, not just an awareness medium. It’s a big move toward full-funnel CTV strategies. Read more.

🏖️ Travelers Shift from “Wanderlust” to Realistic Vacation Narratives

A Decision Marketing report reveals a major shift: travelers are abandoning curated, dreamy “wanderlust” themes in favor of honest, relatable travel stories. Social media now drives almost all trip planning, with 40% of Gen Z influenced to book based on user-generated content.

Why it matters: Authenticity wins. Brands—from airlines to hotels—need raw storytelling and candid moments over staged perfection. It builds trust with younger, socially-driven audiences. Read more.

🛠️ Shipyards Go Digital: Engineering Marketing Tools for the Industry

Shipyards and marine service providers are digitally embracing marketing, using tools like virtual tours, targeted ads, and industry-specific media to reach global clients. This signals a shift in traditional, long-lead B2B sectors adapting to online branding.

Why it matters: No industry is too niche for digital. Even sectors like shipbuilding are modernizing marketing practices—proving that powerful storytelling and strategic digital presence matter anywhere. Read more.

💡 Today’s Insight

TikTok for Business: How to Grow Fast in 2025

TikTok has transformed into a central platform for brands aiming to grow fast and connect authentically. With over 1.5 billion users, the app influences purchase decisions across generations. Success now hinges on mastering the TikTok algorithm, leveraging short-form creative, and engaging trends with authenticity rather than overselling.

Key Takeaways

• Platform power: TikTok is crucial for brand visibility—messages spread fast on the “For You Page.”

• Algorithm matters: Key ranking signals include watch time, replays, shares, saves, and sentiment.

• Content is critical in early seconds: Strong openings and native storytelling hook audiences fast.

• Trends + twist = traction: Brands should adapt trending formats with original flair.

• Influencer access: Micro-creators (10k–100k followers) drive engagement at manageable budgets.

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