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- 🎮 TikTok Explores Gaming as a New Marketing Frontier
🎮 TikTok Explores Gaming as a New Marketing Frontier
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Jolt Your Marketing: News, Insights, and Trends for B2B Leaders
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In Today’s Newsletter:
TikTok Explores Gaming as a New Marketing Frontier
Meta Benefits from Digital-First Advertising Boom
Golf Courses See Growth with Digital Marketing
🎮 TikTok Explores Gaming as a New Marketing Frontier
At the recent Variety Gaming Summit, TikTok showcased its growing role in the gaming industry. With over 3 billion downloads globally, TikTok is leveraging its platform to connect gamers with brands through live streams, influencer partnerships, and interactive content. Gaming companies are now using TikTok to reach younger audiences, particularly Gen Z, by blending entertainment with promotion. This innovative approach offers brands a new way to engage customers in a space that blends fun and marketing seamlessly.
🌟 Meta Benefits from Digital-First Advertising Boom
Meta is thriving in the shift toward digital-first advertising, with its platforms—Facebook, Instagram, and WhatsApp—at the center of marketers' strategies. As brands invest more in targeted digital ads, Meta’s vast data-driven ecosystem enables precise audience targeting. This helps advertisers connect with specific groups, driving engagement and higher returns on ad spend. Meta’s continued focus on AI and machine learning in ad delivery is also enhancing its effectiveness, making it a leading player in the digital ad world.
⛳ Golf Courses See Growth with Digital Marketing
Recent data from Lightspeed reveals that digital marketing is playing a key role in boosting engagement for golf courses. Many courses are using targeted online campaigns to attract new players, resulting in increased bookings and foot traffic. Social media ads and email campaigns allow courses to directly connect with golfers and personalize their offers, making it easier to retain loyal customers. As golf experiences a resurgence, effective online strategies have become essential for courses looking to grow their client base.
💡 Today’s Insight
Why People Watch Video Ads?
TL;DR - People are naturally drawn to video ads because they engage both visually and emotionally. Video ads offer an opportunity to tell a compelling story, entertain, and convey complex ideas in a simple format.
Key Takeaways
Video ads increase brand visibility and engagement due to their dynamic nature.
They create emotional connections, boosting brand loyalty and awareness.
Video ads come in various forms, like in-stream, social media, and explainer videos, each contributing uniquely to marketing goals.
Organizations benefit from video ads by reaching broader audiences and simplifying product explanations.
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Disclosure: Some content in this newsletter may be sponsored or include affiliate links. Marketer Jolt might earn commissions or have a business interest in featured companies. Read our privacy policy.