🥱 Thomson Reuters Uses AI to Combat Email Fatigue

In Today’s Newsletter:

• Small Businesses Facing a Tough Holiday Season

• Thomson Reuters Uses AI to Combat Email Fatigue

• Digital Ad Spending Market Growth Forecast (2024-2033)

🎄 Small Businesses Facing a Tough Holiday Season

A recent study shows that nearly 90% of small businesses have been impacted by inflation, leading to reduced consumer spending. Of those surveyed, one-third feel pressured to drive revenue in the fourth quarter, especially during the holiday season. Despite challenges, small businesses that adopt proactive marketing strategies like early planning and automation are expected to thrive. 

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🥱 Thomson Reuters Uses AI to Combat Email Fatigue

Thomson Reuters has integrated AI tools from Oracle Eloqua to tackle email and marketing fatigue, improving open rates and engagement. Through fatigue analysis, the company learned that email frequency doesn't necessarily cause fatigue, but lack of engagement does. By focusing on specific audiences and newsletters, they have optimized their campaigns. 

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📊 Digital Ad Spending Market Growth Forecast (2024-2033)

The global digital ad spending market is projected to grow at a compound annual growth rate (CAGR) of 12.1%, reaching $1.05 billion by 2028. Key factors driving this growth include connected TV advertising, privacy regulations, and the rise of interactive and shoppable ads. Major trends include AI integration, cross-channel marketing, and ad fraud prevention. Top players in the market include Google, Meta, Amazon, Microsoft, and Alibaba.

Read more.

💡 Today’s Insight

Gen AI vs. Traditional AI: Which One Should Marketers Use?

TL;DR - Gen AI is revolutionizing digital marketing with its ability to create new content and hyper-personalize campaigns, while traditional AI excels in data analysis and task automation. Both have their strengths, but combining them can lead to even greater results.

Key Takeaways

• Traditional AI automates tasks like predictive analytics and customer service, improving efficiency.

• Gen AI generates content, personalized ads, and even visuals, offering a more creative and dynamic approach.

• Using both AI types together can enhance campaign personalization, engagement, and scalability.

• Marketers who leverage both can improve customer experience and maximize ROI.

Check out the full article.

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