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- 📧 Think Email Marketing Is Dead? Think Again
📧 Think Email Marketing Is Dead? Think Again
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📧 Think Email Marketing Is Dead? Think Again
Despite the rise of social media and AI-driven ads, email marketing remains one of the most effective channels for engagement and conversions. Personalized email campaigns, automation tools, and AI-powered segmentation are helping brands maintain strong customer relationships and drive ROI. Read more.
📊 Singer PLC and Roar ADX Boost Sales with Meta Ads
Electronics retailer Singer PLC has partnered with Roar ADX to enhance showroom sales using a targeted Meta Ads strategy. By leveraging AI-powered ad optimization and audience segmentation, the company has successfully increased foot traffic and improved ad performance. Read more.
🎯 How Franchises Track and Manage Online Reputations
Franchises are doubling down on online reputation management by using AI-powered review monitoring, social media sentiment analysis, and proactive customer engagement. A strong digital presence helps businesses maintain trust, attract new customers, and respond quickly to negative feedback. Read more.
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💡 Today’s Insight
AI and Digital Marketing – Key Findings from the IAB 2025 Study
The latest IAB 2025 study highlights how artificial intelligence is transforming digital marketing. AI is enhancing personalization, automating content creation, and optimizing ad targeting. However, marketers still struggle with balancing AI-driven automation and maintaining human creativity.
Key Takeaways
AI is driving hyper-personalized customer experiences.
Automation is improving efficiency but requires human oversight.
Ethical AI use and data privacy remain top concerns for marketers.
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