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The rising importance of attribution
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USA TODAY Co to present at UBS media conference
USA TODAY Co. announced that its leadership team will take part in the UBS Global Media and Communications Conference on 9 December 2025. The CEO and CFO will speak about the company’s direction, financial health, and plans for the year ahead. The session is expected to cover audience growth, subscription trends, advertising performance, and how the company plans to balance large-scale national reporting with its strong footprint in local markets.
Why this matters
It helps marketers understand where one of the largest news groups is heading at a time when media consumption patterns continue to shift. Any change in USA TODAY Co.’s focus, whether on short-form video, mobile news, local content, newsletters or new ad products, can influence how brands plan their media buys.
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Immersive advertising market set to explode by 2032
According to a recent market forecast by DataM Intelligence, the immersive-technology advertising market — covering AR, VR, mixed reality, spatial computing — is expected to grow from US$21.2 billion in 2024 to US$153.8 billion by 2032.
Why It Matters
This steep growth signals that interactive, immersive experiences will no longer be optional for brands wanting to stand out. Marketers should begin exploring AR and VR campaigns — product visualization, virtual try-ons, virtual stores, or experiential storytelling — to meet evolving consumer expectations. Early movers may gain a competitive edge as immersive approaches become increasingly mainstream. Read more.
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Today’s Insight
The rising importance of attribution
This infographic outlines 15 social-media marketing trends expected to shape 2026, with a strong push toward AI, video, and more personalised engagement. Most notable: AI is becoming a regular part of content creation and campaign management, not just a buzzword. Short-form video remains dominant across platforms. Also, marketers are reconsidering influencer strategies — micro-influencers and niche creators are rising over big-name endorsements..
Key Takeaways
Use AI tools as co-creators: adopt them for content drafting, scheduling or ad testing, but keep a human touch to preserve brand voice.
Prioritize short-form video and immersive formats to match audience consumption habits.
Partner with micro or niche creators; they often deliver stronger engagement and better ROI.
Embed social commerce and interactive elements to transform engagement into conversions.
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