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- 🌟 The New Era of Marketing
🌟 The New Era of Marketing
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🚀 Cogwheel Analytics Expands Leadership to Support Growth
Cogwheel Analytics, a hotel digital marketing platform, is expanding its leadership team to support rapid growth. The company appointed Ben Golson as Chief Operating Officer to enhance operations and strategic execution. Golson brings over a decade of hospitality experience, previously leading digital marketing efforts at McKibbon Hospitality. Read more.
📺 Brands Urged to Embrace Streaming TV Advertising
A study by Nielsen indicates that reallocating 30% of a TV campaign's budget to streaming can maximize reach and efficiency without increasing overall spend. Despite this, many brands remain hesitant, risking missed opportunities in the growing streaming ad market.. Read more.
💥 PPDS to Unveil New Digital Signage Solutions at InfoComm
PPDS, the exclusive global provider of Philips Professional Displays, plans to reveal next-generation dvLED and digital signage solutions at the upcoming InfoComm event. The company will also announce a global audio partnership, aiming to enhance integrated display and sound experiences. Read more.
💡 Today’s Insight
The New Era of Marketing
Modern marketing is shifting from product promotion to creating meaningful experiences. Brands are focusing on building communities and aligning with values that resonate with their audiences. This approach emphasizes authenticity, transparency, and shared values, moving beyond traditional advertising methods.
Key Takeaways
Experience-Centric Marketing: Engaging customers through immersive experiences rather than just product features.
Community Building: Fostering loyal customer communities that share common values.
Value Alignment: Ensuring brand values align with those of the target audience to build trust.
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