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The marketing genius behind Spotify Wrapped
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Consumers push back on simulated feedback and demand genuine input
A new study shows that shoppers are losing patience with artificial or simulated feedback systems and want brands to collect opinions directly from real customers. Many companies have been testing automated survey tools that generate sample responses to speed up insight gathering. The report notes that shoppers view these tools as unreliable and misleading because they do not reflect the experiences of actual buyers. Retailers that rely on simulated data may think they are capturing customer sentiment, but the study found a widening gap between what these automated tools suggest and what real customers want to say.
Why this matters
Authentic input gives marketers a clearer view of purchase behavior and sentiment. It also strengthens trust at a time when consumers are paying close attention to how companies collect and use their data. Brands that commit to real customer voices will have a more accurate picture of what people expect and a better chance of keeping them loyal.
Why now is the knowledge management moment?
In this fireside chat, teamwork expert and bestselling author Liz Fosslien, alongside guest speaker and Principal Forrester Analyst Julie Mohr, will discuss why now is the knowledge management moment. Drawing from Atlassian’s 2025 State of Teams report and The Forrester Wave: Knowledge Management Solutions, Q4 2024, they’ll cover:
Why so many enterprises struggle to get knowledge management right
Why Generative AI has revolutionized the knowledge management landscape
Tips for overcoming common barriers to effective knowledge sharing and usage
Google enforces new U.S. gambling policy on horse-racing affiliate ads
Google has introduced a strict policy that blocks all horse-racing affiliate advertisers in the United States from running paid campaigns. As of December 1, 2025, the company has withdrawn certifications for these affiliates and removed their ability to promote referral-based sites that send traffic to betting operators. The update covers ads that drive users to platforms offering race picks, betting tips, odds comparisons or commission-based referrals.
Why It Matters
This update removes a primary growth channel for horse-racing affiliates and resets how the sector attracts bettors. Marketers working in wagering or entertainment must adjust to a space where paid search access is no longer guaranteed and where compliance rules shape which brands can appear in front of users. The companies that adapt quickly will be those that invest in stronger organic presence, trusted media relationships, and more transparent marketing practices. Read more.
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Today’s Insight
The marketing genius behind Spotify Wrapped
Spotify Wrapped turns personal listening data into a global sharing moment — letting users showcase their top songs, genres and listening personality in a visually rich, shareable format.
Key Takeaways
It satisfies two psychological needs: belonging (seeing overlaps with friends’ music tastes) and individuality (showing off unique tracks).
The campaign generates huge organic buzz — people post their results voluntarily, turning every user into a brand advocate without direct ads.
Because Wrapped feels personal and fun rather than promotional, it deepens loyalty and makes the brand part of users’ identity.
The best marketing ideas come from marketers who live it. That’s what The Marketing Millennials delivers: real insights, fresh takes, and no fluff. Written by Daniel Murray, a marketer who knows what works, this newsletter cuts through the noise so you can stop guessing and start winning. Subscribe and level up your marketing game.
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