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⚖️ The Law Firm Digital Marketing Checklist
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💡 Today’s Insight
The Law Firm Digital Marketing Checklist
Legal marketing is no longer just about referrals and reputation. A strong online presence is now essential for law firms to attract and retain clients. The checklist from Legal Reader outlines the building blocks of a law firm’s digital marketing plan—from website optimization and SEO to content strategy, paid ads, and review management.
Key Takeaways
Website Quality Comes First: A fast, mobile-friendly site with clear messaging is essential.
SEO Drives Traffic: Law firms must optimize for both local and general search.
Content Builds Trust: Blogs, FAQs, and videos help establish credibility.
Reviews Matter: Actively managing Google and other review platforms supports reputation building.
Advertising Must Be Measured: Paid channels like Google Ads should be ROI-focused, not just awareness-driven.
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