- Marketer Jolt
- Posts
- 🎾 Tennis Courts New Audiences with Fresh Marketing Tactics
🎾 Tennis Courts New Audiences with Fresh Marketing Tactics
In partnership with
🎾 Tennis Courts New Audiences with Fresh Marketing Tactics
To engage a broader audience, tennis is turning to innovative marketing approaches. These include interactive social media campaigns, collaborations with popular influencers, and digital initiatives to make the sport more accessible and appealing to younger demographics. These efforts aim to reframe tennis as a more dynamic, youth-friendly sport. Read more.
Want to get the most out of ChatGPT?
ChatGPT is a superpower if you know how to use it correctly.
Discover how HubSpot's guide to AI can elevate both your productivity and creativity to get more things done.
Learn to automate tasks, enhance decision-making, and foster innovation with the power of AI.
📧 Direct Mail Meets Data-Driven Personalization in Marketing Renaissance
Direct mail is experiencing a revival as marketers leverage data-driven strategies to personalize print ads. By integrating customer data with traditional mailing, brands can deliver highly targeted campaigns that feel personal, boosting engagement and response rates. This hybrid approach brings a new level of precision to direct mail marketing. Read more.
🎯 Retail Media Networks Signal New Era in Advertising
Retail media networks (RMNs) are redefining advertising by allowing brands to advertise directly within retailers’ ecosystems. At the CSP’s Retail Media Network Forum, experts discussed how RMNs enable more targeted advertising by using retailers' first-party data. This approach benefits brands by reaching customers at the point of purchase, creating highly relevant and impactful ad experiences. Read more.
💡 Today’s Insight
Key Findings from the PMA’s 2024 U.S. Performance Marketing Brand Survey
TL; DR - Performance marketing is becoming a strategic priority for U.S. brands, with an emphasis on measurable results and cost efficiency. The PMA’s latest survey reveals a strong preference for affiliate marketing channels and highlights challenges like tracking and platform transparency.
Key Takeaways
Affiliate marketing continues to grow as a preferred performance marketing tool, valued for its measurable impact.
Brands are demanding better transparency and tracking options from performance platforms.
Cost efficiency and ROI are the top factors driving the shift toward performance-based strategies.
Showcase your brand/product/services in our newsletter and reach over 23,500 industry leaders in marketing! Contact us today to advertise with Marketer Jolt.
Disclosure: Some content in this newsletter may be sponsored or include affiliate links. Marketer Jolt might earn commissions or have a business interest in featured companies. Read our privacy policy.