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- 🛒 T-Mobile Acquires UK Marketing Tech Business
🛒 T-Mobile Acquires UK Marketing Tech Business
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🛒 T-Mobile Acquires UK Marketing Tech Business
T-Mobile has made a strategic acquisition of a UK marketing tech company to enhance its T-Ads platform. This move aims to improve its advertising solutions and expand its market presence. The goal is to use the tech to optimize targeting, increase efficiency, and reach a broader audience. Read more.
🚀 Totaligent Launches AI-Powered Digital Marketing Platform
Totaligent has unveiled a new AI-powered digital marketing platform designed to optimize targeting and campaign performance. Leveraging machine learning, the platform promises more personalized customer interactions and improved marketing efficiency. Totaligent aims to provide businesses with smarter, data-driven insights to maximize their digital advertising investments. Read more.
🔗 Shopliftr Bridges Digital and Physical Retail
Shopliftr has introduced a cutting-edge omnichannel advertising technology that merges digital and physical retail experiences. The technology enables retailers to provide a unified, seamless shopping experience for customers, both online and in-store. It allows businesses to leverage data from both environments to create personalized marketing strategies. Read more.
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💡 Today’s Insight
Why Dealership Mailers Still Matter in a Digital World
Despite the dominance of digital marketing, dealership mailers remain an effective tool for engaging customers. With a higher open rate and longer engagement time, physical mailers deliver a better return on investment. Combining traditional mail with digital strategies allows dealerships to better target potential customers, increasing their reach and enhancing engagement.
Key Takeaways
Dealership mailers have a higher open rate compared to digital ads.
Combining print and digital marketing maximizes results.
Physical mail retains consumer attention longer, leading to better ROI.
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