🧐 Study Questions A/B Test Reliability

January 08, 2025

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🧐 Study Questions A/B Test Reliability

New research challenges the accuracy of A/B testing, noting factors like small sample sizes and external influences can skew results. The study advises marketers to supplement A/B testing with broader analytics to make informed decisions. Read more.

📈 Associations Boost Marketing Tech Investments

This report reveals that associations are increasing their budgets for marketing technology in 2025, focusing on CRM, analytics tools, and event platforms to enhance member engagement and operational efficiency. Read more.

🎯 15 Facts About Using AI in Marketing

The use of AI is increasing in digital marketing and this trend is likely to continue in 2025 and beyond as more advanced models are expected to emerge. What does this mean for your business? Read more.

💡 Today’s Insight

Search Marketing Expo Highlights Transformative Trends

Search Marketing Expo (SMX) 2025 revealed how search marketing is evolving to meet changing consumer behaviors and technological advancements. Industry leaders emphasized the role of automation, AI, and data-driven strategies in improving campaign performance. Discussions also covered the integration of voice and visual search, the increasing relevance of localized content, and the need for ethical practices in handling user data.

Key Takeaways

  • Automation and AI are reshaping search marketing, driving efficiency and better targeting.

  • Voice and visual search continue to gain traction, requiring brands to optimize accordingly.

  • Marketers are urged to prioritize localized content to connect with nearby audiences effectively.

  • Ethical data practices are essential for long-term consumer trust and compliance.

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