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- 🤼 Strategy vs Execution: Why Marketing Plans Fail
🤼 Strategy vs Execution: Why Marketing Plans Fail
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🌟 Smartify Media Named 2025 Startup of the Year
Smartify Media was recognized by The Advertising Club of New York for transforming public screens into premium digital ad inventory. Its focus on sustainability and hyperlocal targeting has attracted both brands and real estate partners. The platform allows advertisers to reach consumers in high-footfall areas like retail hubs and public spaces. Read more.
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Small businesses across Florida are using tools like mobile apps, location-based ads, and digital signage to compete with national chains. Local entrepreneurs are tapping into tech solutions to improve visibility, customer engagement, and sales—showing how digital marketing is reshaping even the most traditional local markets. Read more.
💡 Today’s Insight
Strategy vs Execution: Why Marketing Plans Fail
Many marketing teams are struggling to turn strategy into measurable action. According to this article on CustomerThink, this misalignment is often due to lack of clarity, inconsistent priorities, and limited team collaboration. Marketing strategies may look good on paper, but without tactical alignment and team buy-in, execution often fails.
Key Takeaways
Planning ≠Execution: A strong strategy is meaningless without effective rollout and clear ownership.
Team Alignment Is Essential: Marketing teams need shared goals and cross-functional coordination to deliver results.
Use Data for Course Correction: Continuous performance monitoring can highlight what’s working and what isn’t.
Break Down Silos: Collaboration between marketing, sales, and product improves execution success.
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