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- 📍 Small Business Saturday Encourages Local Shopping
📍 Small Business Saturday Encourages Local Shopping
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📍 Small Business Saturday Encourages Local Shopping
The U.S. Chamber of Commerce is gearing up for Small Business Saturday, which falls between Black Friday and Cyber Monday, an event aimed at promoting local businesses. The campaign includes resources like customizable marketing materials, social media posts, and tips for small business owners to maximize participation. Small Business Saturday continues to be a critical driver for local economies, encouraging communities to shop small and support their neighborhood stores. Read more.
Run CTV Ads on Roku This Q5
Peak shopping season isn’t over yet! Two thirds of consumers plan to shop the week after Christmas, and “Q5” – the period between Christmas and mid-January – has become a significant shopping window.* Roku Ads Manager makes it easy to run self-serve CTV ads and reach shoppers where they’re streaming post-holidays. Get started for as little as $500 and find your next customers on the big screen. (*National Retail Federation, 2023)
🌐 Google Chrome May Face Forced Sale Following Antitrust Scrutiny
The world is closely monitoring an anti-trust case against Google's dominance in the web browser market, with speculation mounting about a potential forced sale of Chrome. This follows increased scrutiny from regulators worldwide who argue that Chrome’s market share stifles competition. If enacted, such measures could dramatically reshape the browser and advertising industries, forcing marketers to rethink their strategies. Read more.
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🍔 McDonald's to Launch New 'McValue' Platform in 2025
McDonald’s is preparing to roll out its “McValue” platform next year, offering a fresh approach to value menus with enhanced customization options. This initiative aims to appeal to cost-conscious customers while integrating modernized deals and exclusive app-based offers. As consumer dining habits evolve, McDonald’s hopes this platform will strengthen its competitive edge in the fast-food market. Read more.
2025 Prediction: A Surge of Self-Serve CTV Buyers
Roku predicts that 2025 will be a breakthrough year for self-serve CTV advertising. Roku Ads Manager makes it easy to integrate CTV into your 2025 marketing mix. Easily segment your target audience, optimize campaigns in real-time, and drive conversions with interactive ad formats and shoppable ads with a Shopify integration. Roku Ads Manager makes CTV advertising accessible and impactful for businesses of any size.
💡 Today’s Insight
How Programmatic Media Buying Empowers Smaller Retail Media Networks
TL; DR - Smaller retail media networks are leveraging programmatic media buying to compete more effectively against larger players. This technology enables these networks to access data-driven ad placements and real-time targeting, allowing brands to optimize their campaigns for better results.
Key Takeaways
Programmatic media buying provides smaller retail networks with access to advanced advertising tools typically available to larger players.
Real-time targeting and data-driven ad placements allow for highly personalized campaigns.
Smaller retailers can now attract advertisers by offering precise audience insights and efficient media buying processes.
This trend levels the playing field, supporting innovation and competition in retail advertising.
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