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- 🏛️ Santander Expands in the U.S. with Openbank
🏛️ Santander Expands in the U.S. with Openbank
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In Today’s Newsletter:
Santander Expands in the U.S. with Openbank
Deloitte’s Insights on Marketing Mix Modeling
Cybersecurity Risks Target Digital Marketers
🏛️ Santander Expands in the U.S. with Openbank
Santander has launched its digital banking platform, Openbank, in the U.S., marking a strategic move to tap into the growing demand for digital banking solutions. Openbank aims to offer a fully digital, user-friendly banking experience, which includes advanced personalization features, a range of online services, and seamless integration with Santander’s existing offerings. Read more.
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📢 Deloitte’s Insights on Marketing Mix Modeling
Deloitte is hosting a webinar on Marketing Mix Modeling (MMM) to help businesses make data-driven decisions on their media investments. This session will cover how to adapt MMM for today’s complex marketing channels, allowing brands to better optimize their marketing strategies and maximize ROI amidst changing consumer behaviors. Read more.
⚠️ Cybersecurity Risks Target Digital Marketers
Vietnamese authorities have issued a warning about rising cyber threats in digital marketing. As online advertising expands, marketers face an increasing risk of cyberattacks, such as phishing and data breaches. This advisory encourages digital marketers to prioritize cybersecurity measures to protect sensitive data and maintain brand trust. Read more.
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💡 Today’s Insight
Forrester's B2C Marketing & Customer Experience Predictions 2025
TL;DR - Forrester predicts a major shift in consumer behavior by 2025, with a stronger focus on price-conscious purchasing and sustainability. Brands that prioritize affordability, personalization, and ethical practices will gain a competitive edge. Advanced data-driven marketing strategies will also play a crucial role in improving customer experience.
Key Takeaways
Consumers are increasingly focused on affordability and value.
Personalization will become more critical in building customer loyalty.
Sustainability and ethical practices will influence buying decisions more than ever.
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