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🏎️ Rolex Ends Formula 1 Partnership – Will It Regret the Move?

October 04, 2024

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Jolt Your Marketing: News, Insights, and Trends for B2B Leaders

In Today’s Newsletter:

  • Rolex Ends Formula 1 Partnership – Will It Regret the Move?

  • GumGum Introduces AI-Powered Mindset Graph for Digital Ads

  • New Partnership Brings Actionable Data to K-12 Educators

🏎️ Rolex Ends Formula 1 Partnership – Will It Regret the Move?

Rolex’s decision to end its Formula 1 partnership after decades has raised eyebrows. While the iconic watch brand has long been associated with the sport’s elite image, it is now shifting focus. Some analysts believe this might affect the brand’s visibility in motorsports, while others argue that Rolex’s luxury status won’t be diminished by the split. 

Learn how to launch and grow an affiliate program for SaaS

Launching an affiliate program for your SaaS business can be intimidating if you’re new to it, but it is pretty simple. Rewardful has boiled it down to three core principles in their free online course:

  • Principle 1: Make it simple for affiliates to earn money

  • Principle 2: Run your program like a professional

  • Principle 3: Build an affiliate recruitment system

By the end of the course, you'll have a clear picture of how affiliate marketing can work for your business.

📶 GumGum Introduces AI-Powered Mindset Graph for Digital Ads

GumGum has unveiled its new platform, featuring the Mindset Graph, an AI-powered tool designed to revolutionize digital advertising. By understanding user mindsets in real-time, the platform helps brands deliver more contextually relevant ads, improving engagement and customer connection. This marks a new era of precision targeting in digital marketing. 

🤝 New Partnership Brings Actionable Data to K-12 Educators

A new partnership between two leading education technology companies is bringing actionable data insights to K-12 educators. This initiative aims to provide teachers with real-time data on student performance, enabling more personalized learning experiences and improving overall educational outcomes.

💡 Today’s Insight

8 Steps to Build an Effective B2B Referral Program

TL;DR - A well-structured B2B referral program can be a powerful tool for driving results. By focusing on clear incentives, seamless processes, and building trust, businesses can tap into their networks for valuable leads.

Key Takeaways

  • Offer attractive incentives that align with your audience’s interests to encourage referrals.

  • Make the referral process as easy as possible, ensuring it's quick and user-friendly.

  • Build trust with your partners and customers by consistently delivering high-quality service.

  • Track and optimize your referral program regularly to ensure sustained success.

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Image source: Revolution Watch