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Retailer Morrisons Adopt “Automation-First” Digital Transformation
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Unqualified “Made in USA” Claims Face Increased Scrutiny
The Federal Trade Commission (FTC) continues to tighten its regulations around “Made in USA” marketing claims, especially on products made with recycled materials. This article highlights the risk of making unqualified origin claims without substantiation.
Why it matters
For marketers using origin claims as a value cue, the regulatory environment is becoming more complex and risky.
Brand claims need to be backed with robust evidence; otherwise, legal exposure and consumer trust risk increase.
Especially in a cost-sensitive holiday season, emphasis on local origin must be credible, not just aspirational. Read more.
Asteriosoft Launches DSP Platform with Rent-to-Own Model
Asteriosoft has launched an innovative DSP (demand-side platform) offering a “rent-to-own” model, giving advertisers the flexibility of subscription combined with long-term control of the platform. The offering is aimed at making advanced programmatic advertising accessible to more brands and agencies.
Why It Matters
Programmatic access is becoming more flexible and inclusive—marketers with tighter budgets now have options beyond standard rental models.
Agencies and brands should consider ownership models (data, platforms) as part of media strategy and cost planning.
A diversified media-tech model allows leaner brands to compete in programmatic environments once reserved for large budgets. Read more.
Retailer Morrisons Adopt “Automation-First” Digital Transformation
British supermarket chain Morrisons is accelerating its digital transformation with an “automation-first” approach, partnering with IT vendor Tata Consultancy Services (TCS) to modernise operations, loyalty programs and marketing functions.
Why It Matters
Retailers are investing deeply in technology and automation before the holiday-season rush, signalling a push for operational efficiency and marketing support systems.
Marketers working with retail partners (or within retail brands) should align their campaign plans with underlying operational shifts—automation can enable faster promotions and responsiveness.
Efficiency and agility may be key differentiators this holiday season when consumer attention is fragmented and promotional windows are tight. Read more.
Introducing WhatsApp Business Calls in Synthflow
65% of people still prefer voice, but 40% of business calls go unanswered. Now Synthflow Voice AI Agents can answer WhatsApp calls directly — resolving issues, booking, and following up 24/7 with full analytics.
💡 Today’s Insight
Four Trends Affecting Digital Marketing This Holiday Season
Marketers preparing for the 2025 holiday season must navigate a unique mix of challenges: a divided economy, inflation pressures, trade-tariff concerns and diminished trust in social media. The piece outlines four key trends that will shape how consumers behave and how brands should adapt.
Key Takeaways
Inflation Untamed: Rising prices mean many consumers will spend less or trade down. Marketing messaging should reflect value-conscious behavior.
Tariffs & Buying Local: With tariff uncertainties, “Made in USA/local” positioning gains relevance for cost-sensitive consumers.
Social Media Trust Decline: As trust in social platforms falls, brands may need to lean more on owned media, search or credible third-party channels.
K-Shaped Economy: The gap between affluent consumers and cost-constrained consumers widens; segmentation and tailored messaging become critical.
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