💎 Responsible Marketing: Creating Value

In partnership with

Want to get the most out of ChatGPT?

Revolutionize your workday with the power of ChatGPT! Dive into HubSpot’s guide to discover how AI can elevate your productivity and creativity. Learn to automate tasks, enhance decision-making, and foster innovation, all through the capabilities of ChatGPT.

Download the offer for actionable insights and tips on harnessing AI for a more efficient, impactful professional life. 

In Today’s Newsletter:

• Responsible Marketing: Creating Value

• News Corp Australia's Digital Marketing Event

• The Era of Digital Overload

💎 Responsible Marketing: Creating Value

Deloitte UK emphasizes the importance of responsible marketing, particularly during pivotal moments for consumers. By focusing on creating value, brands can build trust and loyalty, ensuring long-term success. Responsible marketing involves transparent practices, ethical data usage, and meaningful engagement. This approach not only benefits consumers but also enhances brand reputation and sustainability.

Read more.

Run IRL ads as easily as PPC

AdQuick unlocks the benefits of Out Of Home (OOH) advertising in a way no one else has. Approaching the problem with eyes to performance, created for marketers with the engineering excellence you’ve come to expect for the internet.

Marketers agree OOH is one of the best ways for building brand awareness, reaching new customers, and reinforcing your brand message. It’s just been difficult to scale. But with AdQuick, you can plan, deploy and measure campaigns as easily as digital ads, making them a no-brainer to add to your team’s toolbox.

You can learn more at AdQuick.com

🎪 Digital Marketing D_Coded Event

News Corp Australia, in collaboration with Media Tonic, hosted the Digital Marketing D_Coded event. The event showcased the latest trends and innovations in digital marketing, providing insights into effective strategies for engaging audiences. Key topics included data-driven marketing, the power of storytelling, and leveraging technology to enhance customer experiences. The event highlighted the importance of staying updated with digital advancements to remain competitive.

Read more.

🤯 The Era of Digital Overload

With the surge in digital content, consumers are experiencing digital overload. Forbes Agency Council discusses how marketers are returning to fundamentals to cut through the noise. This involves focusing on quality over quantity, building genuine connections, and using traditional marketing principles like clear messaging and strong branding. By prioritizing these basics, brands can stand out and effectively reach their target audiences despite the overwhelming digital landscape.

Read more.

💡 Today’s Insight

Record-Breaking Olympic Digital Engagement

TL;DR -  The International Olympic Committee (IOC) reported record-breaking digital engagement during the recent Olympic Games, setting the stage for success at Paris 2024. The IOC leveraged various digital platforms to engage fans worldwide, resulting in unprecedented levels of interaction and content consumption. Key strategies included live streaming, interactive social media campaigns, and exclusive behind-the-scenes content. This digital success underscores the importance of robust digital strategies for major events.

Key Takeaways

• Digital platforms drive fan engagement and interaction.

• Live streaming and interactive content are crucial for high engagement.

• Effective digital strategies are essential for major events' success.

Check out the full article.

Disclosure: Some content in this newsletter may be sponsored or include affiliate links. Marketer Jolt might earn commissions or have a business interest in featured companies. Read our privacy policy.