🗪 Reddit’s Ad Business Gains Traction

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🗪 Reddit’s Ad Business Gains Traction

Reddit’s strong revenue forecast points to growing confidence in its ad platform. The company’s unique user base and contextual ad placements are attracting big-name brands, signaling that Reddit is evolving into a viable ad channel beyond niche communities. Read more.

⚔️ The Marketing “Catch-22” Brands Can’t Ignore

Today’s campaigns are expected to be personal, fast, and consistent—but marketers are limited by tech gaps, privacy rules, and rising customer expectations. Brands are stuck between trying to be human and being scalable, often leading to fragmented messaging. Read more.

🏋️ Small Businesses Struggle with Messaging—Even Gen Z Owners

A recent survey found that 65% of small business owners say they don’t know how to talk to customers effectively online. Surprisingly, even Gen Z entrepreneurs admit to struggling with digital messaging, pointing to a need for better training and content tools. Read more.

💡 Today’s Insight

How Laura Geller Used Content and Community to Fuel Growth

Laura Geller Beauty, a brand focused on makeup for mature women, grew its revenue by 200% in just 12 months by combining brand storytelling, community engagement, and Shopify's commerce tools. By addressing an underserved audience and investing in content—especially video—the brand built trust and loyalty while scaling its online presence.

Key Takeaways

• Clear Audience Focus Pays Off: Targeting women over 40 helped the brand connect with an often-overlooked segment.

• Video Is a Sales Driver: Tutorials and behind-the-scenes videos helped convert interest into sales.

• Owned Channels Work: Email, SMS, and a strong website became key revenue drivers beyond paid ads.

• Community Builds Loyalty: UGC (user-generated content) and direct customer interaction strengthened brand relationships.

Click here to read this story.

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