💬 RCS Messaging Set to Transform Mobile Campaigns

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💬 RCS Messaging Set to Transform Mobile Campaigns

Rich Communication Services (RCS) is gaining traction, especially with Apple’s support in iOS 18. RCS enables interactive experiences—carousels, buttons, rich media—in text apps, blending app-like engagement without requiring downloads. With this feature, marketers can deliver richer, measurable, and more personalized campaigns directly in users’ messaging inboxes. Read more.

🖥️ Albertsons Media Collective Unveils In‑Store Digital Displays

Albertsons Media Collective has launched its own in-store digital display network across its grocery chain. By combining programmatic ad placement and in-store analytics, brands can engage shoppers at the point of purchase. These displays can give brands precise targeting and measurable ROI inside stores, merging online and physical marketing. Read more.

📢 Coupler.io Launches AI-Powered Marketing Insights

Coupler.io, an analytics platform, has introduced AI-driven tools designed to enhance marketing reporting. It offers automated campaign summaries, cross-channel performance insights, and predictive analytics—all aimed at streamlining decision-making. Read more.

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💡 Today’s Insight

Ads as Snaps—How EVs and Gen Z Are Rewriting Automotive Marketing

A shift in automotive marketing is underway. As electric vehicles (EVs) gain traction and Gen Z becomes a dominant buyer group, brands must rethink traditional strategies. Modern marketers are using platforms like Snapchat to reach audiences earlier in the buying journey and foster trust through engaging formats—not just showroom ads.

Key Takeaways

• Early engagement: Brands are targeting potential EV buyers earlier via social and digital platforms.

• Platform-first mindset: Automotive ads are adapting to platforms like Snapchat and TikTok to mirror Gen Z behaviors.

• New formats win: Short videos, interactive stories, and immersive formats replace static banner ads.

• Trust-building matters: Transparent messaging about charging, performance, and sustainability increases credibility.

• DTC meets dealer: Brands are blending direct-to-consumer outreach with dealership visits in a hybrid approach.

Click here to read this story.

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