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- Premium wine demand surges in Latin America
Premium wine demand surges in Latin America
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This report shows that premium-wine sales are rising by double-digit rates across Latin American markets, driven by younger, affluent consumers and growing interest in quality wines. Demand is especially strong in Mexico, Brazil, Colombia and other nations where cultural affinity and increasing disposable income fuel premiumization. In contrast, consumption in the U.S. has cooled: per-person wine consumption dipped to 2.54 gallons in 2024, down from earlier peaks.
Why this matters
Brands and wine marketers should see Latin America as a growth frontier — a region where premiumization and digital marketing resonate. Those who invest in tailored campaigns, local language content, influencer collaborations or direct-to-consumer channels in Latin America could capture rapidly growing demand. Meanwhile, U.S. marketers may need to rethink positioning, pricing or target demographic to reignite interest.
Promise vs. Reality: Is AI the Future of Contract Lifecycle Management?
In the contracting world, Artificial Intelligence (AI) is everywhere – and it’s here to stay. If you’re looking to modernize your contracting processes with Generative AI (GenAI) but are not 100% sure whether you should trust it, or have no idea where to start, this comprehensive guide can help. It breaks down the stages of the contract lifecycle, illustrating exactly where Gen–AI can be beneficial and how it can help reduce your “to-do” list.
BGF backs retail-tech firm with growth capital
The investment firm BGF has injected a multi-million-pound fund into Citrus‑Lime, a cloud-based retail software and POS (point-of-sale) provider that serves independent retailers in cycling, outdoor, and niche segments. Citrus-Lime’s “Cloud POS” integrates in-store and online inventory, payments, e-commerce, and customer data, helping small retailers streamline operations and offer unified shopping experiences.
Why It Matters
For marketers, this signals growing support for independent and niche retailers to compete with big-box and online giants. As more small stores adopt integrated retail-tech platforms, marketers will be able to deliver omnichannel campaigns, personalize offers to loyalty customers, and track conversions across physical and digital channels — leveling up marketing-tech access for smaller retailers. Read more.
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Today’s Insight
What shaped digital experience in 2025
The article from CMSWire recalls highlights from their “The Digital Experience Show” in 2025, showcasing how leading brands redefined digital customer experience (CX). The year featured bold moves by companies like IKEA, Zoom, USA Swimming and The Vitamin Shoppe as they reinvented content strategy, personalization, and tech-stack design to meet rising expectations for speed, relevance and consistency.
Key Takeaways
Leading CX teams now treat data, content, and tech architecture as a unified ecosystem. not separate silos.
Artificial intelligence and composable tech stacks are used to scale personalized experiences without sacrificing brand voice or quality.
Real CX success comes from human-centered design: understanding customer context, reducing friction, and ensuring clarity, not just more content or automation.
Brands that navigate CX wisely view every digital touchpoint (site, app, service, support) as part of a cohesive journey — a shift from campaign-centric marketing to experience-centric marketing.
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