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Predictive Marketing — Turning Data into Foresight
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Find your customers on Roku this Black Friday
As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.
Worried it’s too late to spin up new Black Friday creative? With Roku Ads Manager, you can easily import and augment existing creative assets from your social channels. We also have AI-assisted upscaling, so every ad is primed for CTV.
Once you’ve done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you’re a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote.
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QR Codes Go Mainstream — The Rise of Contactless Marketing
QR codes are making a strong comeback in advertising, powering contactless campaigns that connect physical touchpoints (like posters, packaging, and product labels) to digital experiences. QR codes enable brands to send users to websites, videos, or special offers instantly — and importantly, they provide deep tracking data, such as scan numbers, location, and device type. While basic QR codes are free, dynamic ones (which allow link updates and analytics) cost more but offer much more flexibility. Brands are also getting creative — using QR codes to trigger AR (augmented reality) effects, unlock mini-games, or deliver personalized content. However, marketers should guard against misuse: bad placement, overuse, or weak calls-to-action can lead to scan fatigue or even security risks.
Why it matters
QR-based advertising bridges offline and online worlds in a measurable way.
For marketers, this means turning print and physical assets into interactive, data-rich touchpoints.
In an era where first-party data is gold, QR codes offer a transparent way to build engagement and gather behavior insights, without relying entirely on cookies or traditional digital tracking. Read more
Creativity Meets Purpose — The “Fill the Silence” Campaign
The Cre8tors have teamed up with World Food Program USA for a campaign called Fill the Silence, aiming to reframe hunger through art. Two artists (Indie 184 and Brandon Breaux) created compelling visuals that portray those facing hunger not as victims, but as individuals with resilience and potential. The campaign uses a mix of TV spots (featuring The Weeknd’s track “Give Me Mercy”), social media, and Gen Z-oriented activations to spur engagement.
Why it matters
This initiative shows how purpose-driven marketing can shift public perception and drive action.
Instead of leaning on shock imagery, it uses emotional storytelling and creativity to build empathy.
For brands, it underscores that social causes can be integrated with high-impact, culturally relevant creative work — not just as CSR, but as core marketing strategy. Read more.
But what can you actually DO about the proclaimed ‘AI bubble’? Billionaires know an alternative…
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Google’s EU AdTech Proposal Avoids Divestment
Google has offered to make significant changes to its ad-tech platform, proposing policy shifts rather than spinning off parts of its business, in response to EU antitrust pressures. Under the plan, Google would let publishers set different minimum prices for different bidders via Ad Manager, and boost interoperability across tools. This comes after the EU fined Google €2.95 billion for allegedly favoring its own ad-exchange tools.
Why It Matters
Google’s proposal may reshape the way publishers and advertisers transact programmatically.
It could reduce the dominance of Google’s own systems without forcing a breakup — but regulators may still push for structural remedies if they deem the fixes insufficient.
For marketers, this could mean more flexibility in bidding and choice of platforms, potentially leveling the playing field. Read more.
Today’s Insight
Predictive Marketing — Turning Data into Foresight
This piece lays out how predictive marketing, powered by AI and machine learning, helps marketers use past customer data to forecast future actions. Lead scoring and churn prediction are key use cases — they let you identify potential high-value clients and flag those who might leave. But this isn’t just about tech: teams need to trust the AI’s outputs and weave them into daily workflow. Companies that adopt these predictive models are more likely to outpace competitors in revenue growth.
Key Takeaways
Focus on high-intent leads to reduce acquisition costs.
Predict churn to proactively retain customers.
Build internal trust in AI insights to make them actionable.
Predictive models support growth and long-term loyalty, not just short-term sales.
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