⚡️ Power of Influencer Marketing

B2B marketing news, strategies, resources and more

May 17, 2024

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⚡️ B2B Marketing | News, Strategies, Resources

Happy Friday! Shopify sues a Chinese competitor called Shopline Commerce Private Limited for creating a copycat version of Dawn, its customizable storefront template creation tool. 

In today’s newsletter:

  • PR agency and link building.

  • Power of influencer marketing

  • Most underused buzzword

  • 2024 B2B marketing playbook

Link building is essential for SEO as it helps establish your authority. But, building these backlinks is not easy, and this is where digital PR agencies can help. These agencies have a good relationship with media outlets, focus on the right SEO keywords, understand what is newsworthy, and use innovative strategies like newsjacking. Read more. 

Leverage the Power of Influencer Marketing

Josh Norris, a marketing veteran with 14+ years of experience in tech marketing, talks about how influencer marketing is all about establishing real connections between influencers and their followers. He advocates teaming up with influencers who share your brand's values to build trust with customers and boost your business. Read more.

Know the Most Underused Buzzword

With so much marketing jargon flying around us, do you know which is the most underused buzzword? FF News asked the participants of the FinTech B2B Marketing conference in St.Paul’s. Read more.

Today’s Insight

2024 B2B Marketing Playbook

TL;DR -In today's B2B marketing, strategies must be adaptable to the evolving digital trends. Jon Miller, an authority on B2B marketing, talks about how his established playbook which helped many brands establish a strong online presence, is no longer working. 

More importantly, he discusses what needs to change in the new rules.

Key Takeaways

  • Focus on long-term brand-building strategies over short-term lead generation.

  • Invest in thought leadership and standout content for memorable brand visibility.

  • Produce purposeful content that drives positive shifts in customer attitudes and behaviors.

  • Prioritize strategic differentiation to enhance overall marketing effectiveness.

  • Establish strong brand dominance through awareness and associations