🚀 Pinterest’s 2025 Marketing Formula Yields 25% Higher ROI

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⭐ Katapulk Launches New “Cost Price” E-Commerce Model in Cuba

Katapulk, the U.S.-Cuban e-commerce platform, has introduced a cost-price model promising zero markups and full pricing transparency. The model aims to provide Cubans abroad with a way to support family purchases in Cuba without surprises or hidden fees.

Why it matters: Trust and transparency are top priorities in underserved or economically sensitive markets. This model could inspire similar “cost-plus” pricing strategies in regions where buyer confidence is low and economic constraints are high. Read more.

🚀 Pinterest’s 2025 Marketing Formula Yields 25% Higher ROI

A new guide reveals how Pinterest’s updated algorithm, combined with keyword-optimized visuals and seasonal content planning, is giving marketers a 25% ROI lift. Product Pins, video Pins, and Idea Pins are driving conversions, especially in the beauty, home, and wellness categories.

Why it matters: Pinterest has re-emerged as a performance channel for intent-driven shopping. Brands focused on lifestyle and visual inspiration should revisit the platform, especially for top-of-funnel conversions. Read more.

📺 TV Still Dominates Screen Time for UK Audiences

Despite the growth of streaming and mobile platforms, traditional TV remains the leading screen format for UK consumers, especially for brand-safe, high-reach advertising. The latest screen time report shows that linear TV still commands more daily viewing time than social media or YouTube among key demographics.

Why it matters: As media planners prioritize omnichannel strategies, the enduring power of TV in mature markets like the UK proves it remains critical for mass-market reach, brand-building, and premium ad inventory. Read more.

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💡 Today’s Insight

Podcast Rankings & Video Integration: A New Measurement Gap

Edison Research's latest podcast rankings reveal a growing challenge in measuring video-integrated podcasts. As more podcasts are shared on YouTube, TikTok, and Instagram Reels, the lack of unified measurement tools makes it difficult to track true reach and engagement. Traditional audio metrics no longer cover the full picture of how consumers engage with podcast content.

Key Takeaways

• Video-first podcasting is growing, but tracking tools haven’t caught up.

• YouTube is now the #1 podcast discovery platform, especially among younger audiences.

• Advertisers risk undercounting exposure if they rely only on audio metrics.

• Cross-channel attribution needs to evolve to include visual podcast formats.

Click here to read this story.

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