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- 🎄 Online Holiday Spending Set to Hit Record $240 Billion
🎄 Online Holiday Spending Set to Hit Record $240 Billion

Jolt Your Marketing: News, Insights, and Trends for B2B Leaders
In Today’s Newsletter:
Online Holiday Spending Set to Hit Record $240 Billion
Digital Balance Joins Forces with OneSignal to Boost Customer Engagement
Bausch + Lomb Launches Opal Digital Marketplace
🎄 Online Holiday Spending Set to Hit Record $240 Billion
Experts are predicting a record-breaking year for online holiday spending, with sales expected to reach $240 billion. E-commerce platforms are gearing up for the surge, with advanced digital marketing tactics such as personalized offers, AI-driven recommendations, and targeted ads. With more consumers opting for online shopping, brands are focusing on optimizing the user experience to capitalize on this spending wave.
Now you can refer friends to jobs and get paid for it
Companies offer referral bonuses for new hires, but only to their employees - not you.
But what if you know the perfect candidate?
Enter Draftboard, a platform where companies make those bonuses public and claimable by anyone. Draftboard gives you a simple and seamless way to share job opportunities from the best companies in the world (SeatGeek, Via, Formlabs, Bilt, Triple Whale, OneSginal, etc.) with your network - and you get paid when they get hired.
How Draftboard Works:
Simple Sharing: Copy your unique referral link and send via text message, email, or social media - however you want.
Wide Range of Companies: Access job postings from top-tier companies across various industries - over 80 companies listing roles.
Real-time Tracking: Monitor the progress of your referrals in real-time as they move through the recruiting process.
Why You Should Join Draftboard: Earn extra income with no experience needed on an easy-to-use platform for sharing and tracking candidate referrals.
🤝 Digital Balance Joins Forces with OneSignal to Boost Customer Engagement
Digital Balance has partnered with OneSignal, a leading customer engagement platform, to enhance its marketing capabilities. The collaboration aims to provide more personalized and timely notifications, improving user engagement and retention. OneSignal’s robust technology will enable Digital Balance to deliver more effective campaigns by leveraging behavioral data and real-time interactions.
🛒 Bausch + Lomb Launches Opal Digital Marketplace
Bausch + Lomb has launched Opal, a new digital marketplace aimed at revolutionizing the customer experience for its U.S. clients. This platform allows healthcare professionals to order eye care products easily, track deliveries, and access support resources. The marketplace is expected to streamline operations and offer a more seamless shopping experience, making it a game-changer for the brand’s digital marketing strategy.
💡 Today’s Insight
The Impact of AI on Email Marketing
TL;DR - Artificial intelligence (AI) is transforming email marketing by making campaigns more personalized, timely, and effective. With AI, marketers can analyze vast amounts of data to predict customer behavior, automate workflows, and craft personalized content, leading to higher engagement and conversion rates.
Key Takeaways
AI enhances personalization by analyzing customer preferences and sending targeted emails.
Automation powered by AI optimizes the timing of email campaigns, ensuring better open and click-through rates.
AI tools help create dynamic content that adapts to customer interactions in real-time.
Marketers can better segment audiences and reduce the chances of emails landing in spam folders.
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