- Marketer Jolt
- Posts
- Next-Gen Financial Services Marketing — It’s All About Content & Credibility
Next-Gen Financial Services Marketing — It’s All About Content & Credibility
In partnership with
Smarter Marketing Starts Here
Most marketers waste money on channels that don’t actually drive results. The secret? Incrementality.
Our free ebook, Unlocking Incrementality: A Guide for Marketing Success, shows you how to measure what really moves the needle—so you can stop guessing and start scaling.
Inside, you’ll discover:
The difference between attribution and true incrementality
Proven testing methods to measure real impact
How to double down on the channels that actually work
Case studies from top brands already seeing outsized ROI
Don’t just run campaigns. Run campaigns that count.
🎯 U.S. Landing Page Builders Market Gains Momentum
According to FMI Blog, the U.S. landing page builders market is projected to grow from USD 180.5 million in 2025 to USD 702.1 million by 2035 (CAGR ~14.6 %). Businesses are increasingly adopting drag-and-drop editors, AI templates, analytics, and no-code tools to speed up campaign launches and improve conversions.
Why it matters: Faster campaign execution: marketers can spin up pages without heavy dev support. Better conversion focus: landing page builders often include built-in A/B testing, analytics, optimization. Democratization of marketing: smaller firms can compete in digital ads with strong landing pages. These tools reduce friction between ad spend and campaign results — making ROI more visible.. Read more.
💄 Meet the Digital Architect Shaping the Future of Fashion & Beauty
An article on Haute Living profiles a “digital architect” (designer + technologist) who is driving new forms of storytelling and interactivity in fashion and beauty marketing. The person uses AR/VR, digital product experiences, immersive content, personalized journeys, and data-driven creative to merge brand and tech..
Why It Matters
In lifestyle categories (fashion, beauty), experience and emotion matter. Digital architects help translate those into interactive campaigns. Marketers must bridge creative + tech — not silo them. The rise of AR/VR, virtual try-on, digital twin experiences demands new skills and partnerships. For brands in visual/consumer categories, storytelling + interactivity will increasingly separate winners from laggards. Read more.
🔎 Trump’s TikTok Deal Would Further Entrench Big Tech Surveillance
This article warns that Trump’s plan to restructure TikTok’s U.S. operations may intensify Big Tech’s surveillance power. According to the author, by shifting “ownership” rather than rethinking platform governance, the deal may embed centralized control over algorithms and user data into a smaller set of elite entities.
Why It Matters
For marketers, data privacy, platform control, and algorithm rules aren’t just policy debates — they affect how targeting, measurement, and content distribution work. If controls centralize further, the power to define what content gets seen may rest in fewer hands. Marketers should watch shifts in platform governance, data access, and algorithm transparency. In future, alignment with platforms’ privacy rules and governance may be as vital as creative excellence. Read more.
Free email without sacrificing your privacy
Gmail tracks you. Proton doesn’t. Get private email that puts your data — and your privacy — first.
💡 Today’s Insight
Next-Gen Financial Services Marketing — It’s All About Content & Credibility
Financial services firms are shifting toward content marketing and emphasizing credibility to attract new customers. The idea: in a crowded, trust-sensitive field, offering useful content, thought leadership, transparency, and proof points matters more than flashy ads. In financial services, consumers are wary, regulations are tight, and switching costs are high. Content that educates, clarifies, and builds trust gives firms an edge.
Key Takeaways
Build content that answers real questions—not just promotional pieces.
Showcase proof: case studies, client testimonials, data.
Use compliance + transparency to strengthen trust.
Distribute through trusted channels: newsletters, webinars, expert media.
Track metrics tied to trust: engagement, repeat visits, referrals, not just clicks.
Showcase your brand/product/services in our newsletter and reach over 23,500 industry leaders in marketing! Contact us today to advertise with Marketer Jolt.
Disclosure: Some content in this newsletter may be sponsored or include affiliate links. Marketer Jolt might earn commissions or have a business interest in featured companies. Read our privacy policy.