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New “World Cup tourism” hub shows how big events can drive growth beyond sport
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Today’s Insight
New “World Cup tourism” hub shows how big events can drive growth beyond sport
Ahead of the 2026 FIFA World Cup 2026 in the U.S., Brand USA has launched a new digital trip-planning hub called AmericaTheBeautiful.com/Football. The platform offers AI-powered itineraries, local guides and curated experiences around host cities — designed to turn football fans into full-blown travellers exploring the United States. By linking sports enthusiasm with broader travel appeal, the hub aims to capture maximum economic value from the global audience converging in 2026.
Key Takeaways
Big sporting events = big opportunity: clever marketing can extend value beyond ticket sales to tourism and long-haul spending.
Digital-first planning (AI itineraries, interactive guides) meets modern travelers’ expectations for convenience and personalization.
Integrating sport + travel experiences builds emotional engagement, turning fans into visitors and boosting long-term destination interest.
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