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- 🎯 Multiplatform Audiences Require New Marketing Strategies
🎯 Multiplatform Audiences Require New Marketing Strategies
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đź“ş Advertisers Turn to TV for Full-Funnel Impact
More advertisers are using TV as part of a full-funnel marketing strategy, combining it with digital channels. Comcast Advertising has introduced several performance-based tools to help measure outcomes like conversions and CRM impact across TV and digital media. With such tools, brands can now get better measurement and optimization from TV, just like they do with digital. Read more.
🎯 Multiplatform Audiences Require New Marketing Strategies
Comscore research shows most consumers now use multiple devices—smartphones, laptops, tablets, and connected TVs. Brands must adapt by creating content that is tailored and consistent across all devices, with unified measurement to track effectiveness. Isolation-channel tactics won’t work—marketers need holistic strategies that span screens and formats. Read more.
⚙️ Salesforce Launches Agentic AI for Marketing Teams
Salesforce is rolling out agentic AI tools via its Agentforce platform, designed to handle tasks such as generating briefs, launching self-optimizing campaigns, and personalizing web experiences. These AI agents act as digital labor, speeding up campaign setup and improving efficiency—marketers can launch campaigns in days rather than weeks. Read more.
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💡 Today’s Insight
Why Modern CMOs Must Track Backend Infrastructure
Modern CMOs now rely on backend infrastructure—like site speed, metadata, hosting, and AI-driven search—to deliver effective marketing experiences. While they don’t need to code, CMOs must grasp how these elements affect visibility and customer experience.
Key Takeaways
Beyond campaigns: CMOs must work closely with IT on tech that supports marketing performance.
Backend affects visibility: Slow pages or poor metadata hurt search rankings and user experience.
AI favors structure: Search tools now prioritize well-organized, AI-friendly content.
Cross-functional teamwork: Marketing, IT, and data teams must be aligned.
Strategic literacy: CMOs should ask the right questions about infrastructure, even without deep technical knowledge.”
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