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- Meta Unveils AI Tool to Boost Facebook and Instagram Ads
Meta Unveils AI Tool to Boost Facebook and Instagram Ads
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Shoppers are adding to cart for the holidays
Peak streaming time continues after Black Friday on Roku, with the weekend after Thanksgiving and the weeks leading up to Christmas seeing record hours of viewing. Roku Ads Manager makes it simple to launch last-minute campaigns targeting viewers who are ready to shop during the holidays. Use first-party audience insights, segment by demographics, and advertise next to the premium ad-supported content your customers are streaming this holiday season.
Read the guide to get your CTV campaign live in time for the holiday rush.
Salesforce Adds Agentic Marketing Capabilities With Qualified Deal
Salesforce has signed a definitive agreement to acquire Qualified, a provider of agentic AI marketing technology focused on engaging and converting inbound website visitors. Qualified’s tools use conversational AI to identify intent, qualify leads, and schedule meetings automatically. By integrating this tech into Salesforce’s Agentforce platform, the company aims to extend autonomous support beyond service and sales into full marketing pipeline generation. The deal is expected to close in early fiscal 2027 and deepen Salesforce’s ability to turn website traffic into qualified opportunities.
Why this matters
Bringing agentic marketing into the Salesforce stack could shift how teams handle lead engagement and conversion. Instead of relying on manual nurture flows, AI agents could maintain constant buyer interaction and route high-intent prospects to sales faster.
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Taylor Farms Taps TikTok-Instacart Partnership for Shoppable Food Content
Taylor Farms has become one of the first brands to use a new e-commerce solution from TikTok and Instacart that lets consumers discover products in short-form video and buy them instantly on Instacart. The campaign links engaging TikTok content directly to real-time product availability, enabling seamless shopping for fresh foods. With shoppable formats and first-party grocery insights, Taylor Farms connects inspiration to purchase, boosting both brand discovery and sales measurement.
Why It Matters
This move shows how social commerce continues to merge content and transactions. Brands that tie engaging media to instant buying can shorten the path from discovery to purchase, making social platforms a direct revenue channel. Read more.
Banish bad ads for good
Google AdSense's Auto ads lets you designate ad-free zones, giving you full control over your site’s layout and ensuring a seamless experience for your visitors. You decide what matters to your users and maintain your site's aesthetic. Google AdSense helps you balance earning with user experience, making it the better way to earn.
Today’s Insight
Meta Unveils AI Tool to Boost Facebook and Instagram Ads
Meta has introduced Advantage+ Creative, a generative AI tool that produces tailored ad variations quickly by rewriting copy and swapping visuals based on audience data. The software uses machine learning to analyse campaign goals, audience behaviour, and past performance to automatically create multiple ad versions. This allows marketers to test more combinations and identify top performers faster than manual methods. It aims to save time, cut creative costs, and improve engagement across Facebook and Instagram campaigns.
Key Takeaways
AI can generate multiple ad variations tailored to demographic segments in seconds.
Automated testing helps teams find high-performing ads without manual creative work.
Tools like this reduce time and effort in campaign optimization.
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