📣 Maximize Efficiency with Google My Business in 2025

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🚀 Happy Pot GmbH Launches Digital Fundraising Platform in Switzerland

Happy Pot GmbH introduced a new online platform to help Swiss non-profits and causes raise funds more easily through integrated donor tools, social sharing features, and campaign analytics.

Why it matters:
This simplifies digital fundraising and equips small organizations with modern tools once reserved for larger charities. Read more.

📸 ALT‑X Powers Kodak’s Global E‑Commerce Strategy

ALT‑X has been selected to manage Kodak’s worldwide e-commerce operations via automated product feeds, dynamic content updates, and fulfillment integrations. The platform supports Kodak’s goal of consistent, scalable online sales across digital channels.

Why it matters:
Brands like Kodak are shifting toward centralized digital platforms to improve experience, streamline operations, and reduce manual tasks across global markets. Read more.

🎬 Richest Movie Companies Ranked with BrandVM

Brand VM released a ranking of the wealthiest movie studios based on box office revenue, global brand value, and marketing reach—showing clear dominance by a few key players (Disney, Warner Bros, Universal).

Why it matters:
The film industry demonstrates how global brands use cross-platform marketing—trailers, merchandise, streaming—to amplify revenue. This offers lessons for any brand aiming for wide cultural impact. Read more.

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💡 Today’s Insight

Maximize Efficiency with Google My Business in 2025

Optimizing your Google My Business (now Google Business Profile) is essential in 2025. Businesses that fully leverage the platform report up to 70% more foot traffic and 45% more local inquiries. Google’s evolving features—like AI-powered overviews, voice search support, updated categories, and higher review thresholds—make a complete and maintained profile crucial for local visibility.

Key Takeaways

• Complete every section: Ensure business description, hours, categories, services, and attributes are accurate and updated.

• Leverage visuals: High-quality photos and videos improve visibility; listings with images get 35% more clicks and 42% more direction requests.

• Use Google Posts regularly: Promote events, offers, and updates at least weekly to stay relevant.

• Manage reviews actively: Encourage fresh, authentic reviews—and reply to them promptly. Today, reviews are the strongest local ranking signal.

• Embrace AI & voice search: Optimize for voice queries and AI-generated snippets by using natural language and structured data.

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