🖱️ Marketers on Alert as Zero-Click Searches Rise

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🖱️ Marketers on Alert as Zero-Click Searches Rise

Zero-click searches—where answers are provided directly in SERPs—now account for up to 60% of Google queries. These shift challenges marketers to optimize for featured snippets, knowledge panels, and AI overviews to maintain brand visibility without relying on clicks. Read more.

🚀 Lyca Mobile USA Hits Record Online Sales in H1

Lyca Mobile USA reported record-breaking online sales in the first half of 2025. While detailed figures weren’t shared, the growth is attributed to stronger digital campaigns and a revamped mobile-first e-commerce experience. Read more.

💲 Affordable SEO Tools Help Boost Online Presence

OnRec highlights budget-friendly SEO platforms—like keyword trackers and backlink monitors—that help small businesses and marketers improve rankings without breaking the bank. These tools focus on simplicity while offering features like website audits, rank tracking, and content optimization. Read more.

💡 Today’s Insight

How Entrepreneurial & Market Orientation Boost Digital Marketing Capabilities

A recent study of 398 SMEs in emerging markets found that both entrepreneurial orientation (innovation, proactiveness) and market orientation (customer focus, competitor awareness) significantly enhance digital marketing capabilities. In turn, those capabilities directly improve marketing performance. Digital tools act as a bridge between strategic orientation and performance outcomes.

Key Takeaways

• Entrepreneurship matters: Innovative and proactive SMEs build stronger digital marketing systems.

• Market-focused helps: Listening to customers and scanning competitors improves digital execution.

• Digital skills drive results: Tools like analytics, automation, and online ads directly improve ROI.

• Capable SMEs out-perform: Digital readiness is a multiplier—orientation fuels capability, which boosts performance.

• Build both together: Strategy should balance risk-taking with customer insight to succeed online.

Click here to read this story.

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