📍 Location-Based Insights Are Reshaping Digital Marketing

We believe your next phase of B2B growth starts in your inbox.

If you run a company doing $1M–$50 M in revenue and want a growth channel that compounds every time you hit “send,” meet Spacebar Studios.

What Spacebar Studios does

They build, launch, and scale B2B newsletters – fast.

• 0 → 50k+ subscribers in compliance, marketing, HR, hospitality, and other niches

• Own content strategy, design, audience development, and reporting end-to-end

• Proven playbooks that turn newsletters into pipeline, market authority, and owned audiences you control.

How they do it

1. Foundation – Brand, voice, tech stack, and audience-development infrastructure ready in < 20 days

2. Scale – Partnerships, swaps, paid + outbound acquisition to add subscribers every week

3. Convert – Segmentation, nurture flows, and sharp CTAs that turn engaged readers into booked calls and revenue.

We’ll set up a brand-new newsletter for free for the first six companies that book a strategy call this month.

No fees. No strings. Just our team building your newsletter engine from day one.

Book your call here and reserve your slot while they’re still open.

🤝 Sprout Social Acquires NewsWhip to Strengthen Media Monitoring

Sprout Social has acquired NewsWhip, an Irish media intelligence platform, in a move to enhance its real-time content prediction and social analytics capabilities. This acquisition allows Sprout to offer stronger context on emerging stories and audience sentiment across platforms.

Why it matters: Social media marketers are under pressure to act fast on breaking trends. By integrating predictive media insights, Sprout is giving brands tools to respond faster and smarter in a volatile media climate. Read more.

🤖 Mirion Acquires Certrec to Expand into Regulated Sectors

Radiation safety company Mirion Technologies has acquired Certrec, a Fort Worth-based compliance and licensing firm focused on nuclear operations. While not a marketing firm, the acquisition signals a push into digital systems that support regulated communications and documentation.

Why it matters: Marketing teams working in highly regulated sectors—energy, healthcare, finance—must align campaigns with strict compliance protocols. M&A activity like this shows that digital marketing in regulated industries is maturing rapidly, with an emphasis on safety and auditability. Read more.

🎰 Online Gaming Habits Are Redrawing Consumer Behavior Maps

A new analysis of global gaming trends highlights how online gambling platforms are shaping broader entertainment and consumer engagement strategies. Players spend more time on mobile, show brand loyalty based on offers and speed, and respond better to push personalization than broad messaging.

Why it matters: Gaming behavior is a real-time laboratory for digital marketing: high volume, measurable engagement, and instant feedback. Lessons from this space—such as micro-personalization and attention economics—are now being applied across fintech, retail, and even B2B. Read more.

💡 Today’s Insight

Location-Based Insights Are Reshaping Digital Marketing

Location data is evolving from basic geotargeting to deeper behavioral understanding. Brands are now using location-based insights not just to push ads, but to build entire campaigns around mobility patterns, time-of-day trends, and physical world behavior. These insights are enabling more relevant offers, optimizing foot traffic, and improving ROI on out-of-home advertising.

Key Takeaways

• Location data can reveal intent and behavior, not just presence.

• Retail, hospitality, and automotive brands are leading adoption.

• Combining location insights with CRM and campaign data improves targeting precision.

• Ethical use of location tracking and privacy safeguards remain top concerns.

Click here to read this story.

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