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- 🎯 Liquid Death’s Rise: Unconventional Marketing Turns Water into a Lifestyle Brand
🎯 Liquid Death’s Rise: Unconventional Marketing Turns Water into a Lifestyle Brand
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📈 Cross Marketing Group Reports Record Growth—Digital Takes the Lead
Cross Marketing Group, a Tokyo-based digital and influencer marketing firm, posted record 2025 results: revenue surged 10% to JPY 28.9B and net income rose 14%. Its digital marketing business exceeded JPY 10B—driven by influencer campaigns and IP development.
Why it matters: Brands should view Cross Marketing’s expansion as proof—a bold focus on influencer-led content and proprietary digital services can fuel accelerated growth, even during uncertain conditions. Read more.
🚀 Landing Page Builders Market Set for Massive Expansion
Forecasts predict the landing page builder market will grow from around USD 725 million in 2025 to USD 2.7–3.9 billion by 2035, with a steady 14–15% CAGR. Growth is driven by no-code tools, AI optimizations, A/B testing, and analytics as marketers chase higher conversions.
Why it matters: In an age of short attention spans, landing pages are frontline conversion tools. Brands embracing AI-powered builder platforms will gain agility and higher ROI—especially SMBs and campaign-driven teams. Read more.
🎯 AdCellerant and Vendasta Bring AI Marketing Tools to 250,000+ SMBs
AdCellerant expanded its partnership with Vendasta to deliver AI-driven marketing automation platforms to over 250,000 small and mid-sized businesses. The integrated solution combines AdCellerant’s ad tech with Vendasta’s customer acquisition tools—deployed directly within their existing workflow.
Why it matters: This scale marks a shift: accessible, AI-powered marketing is no longer reserved for big brands. Even small operations can now automate lead generation, engagement, and retention efficiently. Read more.
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💡 Today’s Insight
Liquid Death’s Rise: Unconventional Marketing Turns Water into a Lifestyle Brand
Liquid Death shook the beverage aisle—not with a new formula, but with a fierce, unapologetic identity. The brand targets millennials and Gen Z through creative rebellion, humor, and viral momentum. Stories range from hilarious PR stunts to using “death to plastic” messaging and edgy short-film content. Even before becoming a $1.4B brand, Liquid Death proved that boldness and authenticity can outperform tradition.
Key Takeaways
Break the mold: Liquid Death’s success shows that taking brand risks can deliver outsized appeal.
Story over product: When your category is undifferentiated (e.g., water), storytelling becomes your edge.
Cultural resonance matters: Humor and values aligned with your audience—like sustainability and irreverence—foster loyalty.
Memorable reinforcement: Unconventional campaigns reinforce identity and make brands impossible to ignore.
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