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- 📊 Key Marketing Metrics Shift with AI Advancements
📊 Key Marketing Metrics Shift with AI Advancements
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In Today’s Newsletter:
Key Marketing Metrics Shift with AI Advancements
Digital Transformation Sweeps Supply Chains
Small Businesses Go Digital for Holiday Sales
📊 Key Marketing Metrics Shift with AI Advancements
The evolution of AI is changing how brands measure digital marketing success. In addition to traditional KPIs like CTR and ROI, brands are now tracking metrics such as engagement quality and predictive insights. These AI-driven metrics provide deeper analysis into consumer behavior, helping marketers make smarter, data-backed decisions. Read more.
2025 Prediction: A Surge of Self-Serve CTV Buyers
Roku predicts that 2025 will be a breakthrough year for self-serve CTV advertising. Roku Ads Manager makes it easy to integrate CTV into your 2025 marketing mix. Easily segment your target audience, optimize campaigns in real-time, and drive conversions with interactive ad formats and shoppable ads with a Shopify integration. Roku Ads Manager makes CTV advertising accessible and impactful for businesses of any size.
🚛 Digital Transformation Sweeps Supply Chains
The supply chain sector is undergoing rapid digital transformation as companies invest in advanced tech solutions. Automation, data analytics, and AI-driven tools are helping improve operational efficiency, minimize delays, and respond to fluctuating demand. This shift enables supply chain operators to build more resilient and adaptive networks. Read more.
🌐 Small Businesses Go Digital for Holiday Sales
Small businesses are prioritizing digital strategies to capture holiday shoppers this season. By embracing online promotions, social media, and digital storefronts, they hope to increase reach and sales while competing with larger retailers. Enhanced digital tools and targeted ads are playing key roles in helping small businesses stand out. Read more.
💡 Today’s Insight
Consumers Grow Weary of Traditional Surveys
TL;DR - Brands are finding that traditional customer surveys are no longer highly effective as consumers increasingly avoid them. With low response rates, companies are seeking alternative ways to understand customer needs and preferences without relying on lengthy questionnaires.
Key Takeaways
Survey fatigue is real. Consumers are less likely to engage in traditional feedback formats.
Brands are exploring new methods, such as passive data collection and in-depth customer journey mapping, to gain insights.
Engaging customers through interactive and personalized experiences is emerging as a promising approach.
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