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🩺 Key Factors Driving Change in Healthcare Marketing

The healthcare industry is seeing a shift in marketing strategies due to emerging regulations and patient expectations. Factors like personalized patient engagement, compliance requirements, and data privacy are driving these changes. Marketing teams are focusing on tailored messaging, transparency, and patient-first approaches to build trust and ensure compliance. Read more.

📝 VCI Global Lands First Major AI Contract

VCI Global has secured its first AI contract worth $16 million, marking a pivotal step in its expansion into artificial intelligence. This contract will see VCI deploying AI-driven solutions to enhance operational efficiency and data processing for the client, showcasing the growing role of AI across industries. Read more.

2025 Prediction: A Surge of Self-Serve CTV Buyers

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📢 Marketers Brace for Agile Media Spending in a Shifting Economy

As economic uncertainty looms, F&B marketers are preparing for quick shifts in media investments. Many are adopting flexible budget plans, allowing them to adjust spending according to market changes. They are experimenting with different channels and are building an optimal strategy that will provide the best ROI on their investments, despite unpredictable conditions. Read more.

💡 Today’s Insight

18 Creative Ways to Reduce Your CPC

TL; DR—High Cost-Per-Click (CPC) can drain ad budgets fast. However, innovative methods exist to help brands lower CPC while maximizing ROI. From improving ad relevance to exploring alternative ad platforms, these strategies offer diverse ways to optimize ad spending.

Key Takeaways

• Increase ad relevance and quality scores to boost performance and lower CPC.

• Test ad variations frequently to find which works best for your audience.

• Consider channels beyond Google Ads to reduce competition and save on costs.

Check out the full article.

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