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- Jamaican-Born Cosmetics Guru Opens First Major U.S. Brick-and-Mortar Store
Jamaican-Born Cosmetics Guru Opens First Major U.S. Brick-and-Mortar Store
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Smarter Marketing Starts Here
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⛓️ Plentisoft / Alcanemax Strengthens Global Blockchain Marketing Reach
Plentisoft’s marketing arm, Alcanemax, is expanding its global footprint in blockchain marketing. The company plans to recruit 500,000 partners over the next three years to drive its strategy and spread its reach.
Why it matters: Blockchain and Web3 marketing often struggle with scale and network effects. By building a large partner network, Plentisoft is aiming to crowdsource reach, demand, and credibility. For marketers watching the blockchain space, this illustrates how ambitious partnerships and community-driven growth strategies may define the next generation of digital brands. Read more.
🛍️ Jamaican-Born Cosmetics Guru Opens First Major U.S. Brick-and-Mortar Store
A Jamaican cosmetics founder has launched her brand’s first significant physical store in the U.S. This marks a shift from online-only presence to experiential retail, allowing customers to interact with products, experience brand storytelling, and build local connection.
Why It Matters
Even in a digital age, physical presence still holds power—especially for beauty and lifestyle brands. A store gives the brand control over the environment, sensory experiences, and face-to-face relationship building. Omnichannel brands that balance digital reach with physical touchpoints are often more trusted and memorable. Read more.
🎯 Mastercard Steps into Adland with New Commerce Media Network
Mastercard has launched Mastercard Commerce Media, a new digital media network that uses its transaction data to help advertisers reach consumers with more relevance and precision. The platform works across owned and partner channels and leverages Mastercard’s permissioned data to improve ad targeting and attribution.
Why It Matters
This move signals a growing trend of non-traditional players entering advertising. Companies like payment networks already hold rich consumer data—turning that into media capability extends their business model into marketing. For advertisers, it offers new routes to personalization and closed-loop measurement that bypass intermediaries. Read more.
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💡 Today’s Insight
How Brands Use AI to Power Smarter Social Media
A recent Metricool analysis shows that AI is now a foundational part of social media marketing. Most brands use AI tools to write captions, generate content, predict engagement, and optimize posting times. AI assistants are helping marketers scale creative tasks while maintaining brand voice.
Key Takeaways
AI speeds up repetitive tasks (caption writing, hashtag suggestions) so marketers can focus on strategy.
Predictive analytics let brands forecast which posts will perform well and adjust before launching.
Consistency and voice control are essential—brands must still guide AI output to match identity.
Many marketers rely on free or built-in AI tools, not expensive custom systems
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