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- 📲 Impact of Progressive Web Apps (PWAs) on Digital Marketing
📲 Impact of Progressive Web Apps (PWAs) on Digital Marketing
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In Today’s Newsletter:
Impact of Progressive Web Apps (PWAs) on Digital Marketing
Why the Internet is Flooded with Low-Quality Ads
Social Media as a News Source Faces Trust Issues
📲 Impact of Progressive Web Apps (PWAs) on Digital Marketing
PWAs combine the best features of websites and mobile apps, offering fast, reliable, and engaging user experiences. They allow businesses to reach a broader audience by delivering app-like experiences through a browser without requiring users to download an app. They offer improved performance, better SEO rankings, and higher user engagement due to their fast load times and offline functionality. These apps also enhance customer experiences by providing push notifications and easy access to content.
Social media platforms like Facebook, YouTube, and Twitter have become dominant sources of news for a large portion of Americans. However, the rise of social media as a news source comes with a significant trust issue. Pew Research shows that the public is increasingly skeptical of the accuracy and credibility of the news found on these platforms, with many users concerned about misinformation and bias. Despite these concerns, a large percentage of users continue to rely on social media for news due to its convenience and accessibility..
📢 Why the Internet is Flooded with Low-Quality Ads
The internet is overwhelmed with low-quality, intrusive, and irrelevant advertisements, leaving users frustrated. A focus on quantity over quality, and algorithm-driven ad placement ignores user preferences leading to irrelevant ads. Instead, organizations must aim at improving online ad quality with strategies like targeting audiences more effectively and encouraging brands to create meaningful, engaging ads that prioritize user experience over aggressive marketing techniques.
💡 Today’s Insight
What is Inclusive Marketing?
TL;DR - Inclusive marketing is an opportunity to connect with different customers at a personal level. With consumers being more socially conscious, marketers must recognize that inclusivity in marketing creates deeper connections and builds loyalty.
Key Takeaways
Inclusive marketing offers many benefits like increased brand awareness, wider reach, and improved reputation.
Its key elements include cultural sensitivity, accessible content, inclusive language, and diverse representation.
Marketers must audit the current strategy, work with a diverse team, avoid stereotypes in messaging, and partner with diverse influencers to implement inclusive marketing.
Organizations must make inclusive marketing a mindset change.
Disclosure: Some content in this newsletter may be sponsored or include affiliate links. Marketer Jolt might earn commissions or have a business interest in featured companies. Read our privacy policy.
📰 Social Media as a News Source Faces Trust Issues